Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of El Pollo Loco' competitors in the Mexico
An analysis of El Pollo Loco' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Pollo Loco is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Pollo Loco's market performance is at the 99th percentile, indicating a leading position in Mexico's Cafe & Restaurants industry. This signifies a strong market presence and high customer preference compared to competitors. Performance peers in the same percentile range include Del Pingo al Tango, Café Antoinette, Carvao do Brasil, Hello Kitty BurgerLand, DOLCE BISQUET, and Hello Kitty Café.
CSAT reflects customer loyalty and predicts future revenue. Monitoring CSAT by location pinpoints satisfaction drivers and areas needing improvement.
Overall customer satisfaction for El Pollo Loco in Mexico is 64%, a decrease of 5.1 percentage points year-over-year. Durango shows the highest CSAT at 85% with a growth of 7.7 percentage points, while Querétaro shows the largest decline at -16 percentage points with CSAT 67%.
Average check indicates customer spending habits and revenue potential. Tracking it by location identifies high-value areas for targeted promotions.
The overall average check for El Pollo Loco is 239.9 MXN, a 1.1% increase year-over-year. Michoacán has the highest average check at 247.2 MXN, while Querétaro's is 232.6 MXN. Nuevo León and Tamaulipas show the second and third highest average check, respectively.
Outlet distribution reveals market coverage and expansion opportunities. Tracking outlets by location guides strategic growth and resource allocation.
El Pollo Loco has the most outlets in Nuevo León (41), followed by Tamaulipas (18), and Coahuila (11). Querétaro, Michoacán, and Durango each have fewer outlets, suggesting potential for expansion in those states.
Competitor analysis reveals brand positioning and identifies potential threats. Cross-visitation data informs strategies to capture market share.
El Pollo Loco's customers also frequently visit Carl's Jr. (10.43%), Little Caesars (7.65%), KFC (7.12%), Starbucks (5.99%), and McDonald's (5.91%). This indicates these brands are key competitors in the Mexican market.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient operations and customer satisfaction.
El Pollo Loco's traffic workload peaks between 12:00 PM and 4:00 PM, with the highest activity at 2:00 PM (69.05%). Traffic is minimal between midnight and 7:00 AM, gradually increasing until the lunch and afternoon peaks.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables effective messaging and product development.
Women shows the affinity index of 63, while Men shows the affinity index of 128. Gen X shows the affinity index of 147, Gen Y shows the affinity index of 67, and Gen Z shows the affinity index of 134.