Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
El Pollo Loco is ahead of most brands
Sample of brands in the same percentile
An analysis of El Pollo Loco' competitors in the Mexico
An analysis of El Pollo Loco' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
El Pollo Loco's market performance is at the 66th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand is performing better than many competitors. Performance peers in the same percentile range include Carvao do Brasil, SSAM, Sirloin Stockade, Yamasan Ramen House, Cantina La 20, and Little Caesars Pizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
El Pollo Loco's overall CSAT in Mexico is 68%, a decrease of 1.2 percentage points year-over-year. Durango shows the highest CSAT at 94%, while Querétaro has the lowest at 65%. This suggests regional variations in customer experience, with Durango performing exceptionally well and Querétaro needing improvement.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
The overall average check for El Pollo Loco in Mexico is 241.3 MXN, a 0.4% increase year-over-year. Nuevo León has the highest average check at 253.2 MXN, while Michoacán has the lowest at 162.5 MXN. This indicates variations in spending habits across different states.
Outlet count indicates brand reach and market presence, affecting accessibility and revenue potential.
El Pollo Loco has 44 outlets in Nuevo León, the highest number among Mexican states. Tamaulipas has 17 outlets, and Coahuila has 11. This distribution highlights Nuevo León as a key market for the brand, with a significantly larger presence compared to other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
El Pollo Loco's top competitors in Mexico, based on cross-visitation, are Carl's Jr. (10.08%), Little Caesars (9.54%), KFC (6.65%), Starbucks (5.25%), and McDonald's (4.82%). This indicates that customers who visit El Pollo Loco also frequently visit these fast-food and cafe chains.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
El Pollo Loco experiences peak traffic between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (70.03%). Traffic is minimal between midnight and 7:00 AM. This data suggests the need for increased staffing and resources during lunchtime and early afternoon.
Consumer segments inform targeted marketing, tailoring strategies to specific demographics for better engagement.
El Pollo Loco's customer base in Mexico shows a high affinity towards women (134 index) and Gen X (155 index), indicating these segments are overrepresented compared to the average consumer. Gen Y is underrepresented (54 index). This suggests marketing efforts should focus on attracting and retaining female and Gen X customers.