Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence El Portón performance in the Mexico and how they change over time
See what factors influence El Portón performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Portón' competitors in the Mexico
An analysis of El Portón' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Portón is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
El Portón, with a market performance percentile of 99, is a leading brand. This position indicates a strong market presence and high customer preference compared to its peers such as Taquería El Califa and El Bajío.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
El Portón's overall customer satisfaction is 52%, a decrease of 3.2 percentage points year-over-year. Satisfaction varies by state, with Puebla at 93% and State of Mexico at 44%, indicating regional performance differences that require attention.
Average check reveals customer spending habits, aiding in menu optimization and revenue forecasting.
El Portón's overall average check is 293.4 MXN, down 1.5% year-over-year. The State of Mexico has the highest average check at 346.9 MXN, while Puebla has the lowest at 179.6 MXN, showing geographical variability.
Outlet count reflects brand reach and growth potential, shaping market presence and accessibility.
El Portón has multiple outlets across Mexico, with the State of Mexico having the highest number at 5. Several other states including Zacatecas, Jalisco, and Puebla each have 1 outlet. This shows a concentrated presence in the State of Mexico.
Competitor analysis identifies key market rivals and their customer overlap, informing competitive strategies.
El Portón's top competitors based on cross-visitation are VIPS (14.91%), Toks (9.37%), and La Casa de Toño (8.03%). This indicates a significant overlap in customer base with these brands, suggesting similar target markets.
Traffic workload by hour helps optimize staffing and resource allocation, enhancing operational efficiency.
El Portón experiences peak traffic workload between 11 AM and 4 PM, with the highest traffic at 3 PM (61.62). Traffic is minimal during early morning hours, indicating the need for optimized staffing based on these patterns.
Consumer segment analysis enables targeted marketing, enhancing engagement and brand resonance.
El Portón's consumer base shows higher affinity from women (97%) and over-representation from Gen X (178%) and Gen Z (119%). Gen Y is under-indexed (49%). This indicates that Gen X and Gen Z are the stronger segments for El Portón.