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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Portón performance in the Mexico and how they change over time
See what factors influence El Portón performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Portón' competitors in the Mexico
An analysis of El Portón' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
El Portón is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Portón's market performance is at the 58th percentile, indicating an average/above average market standing. This means El Portón is ahead of most brands in the Cafe & Restaurants industry in Mexico. Performance peers in the same percentile range include Hudson burgers - Solesta, Santóua, Parole, Fidelio Orizaba, EL CORAZÓN DEL MAR, and The House of Tiles.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
El Portón's overall customer satisfaction is 53%, a decrease of 1.7 percentage points year-over-year. Puebla shows high CSAT (92%), while Zacatecas and Durango have lower scores (46% and 41% respectively). Querétaro shows a significant increase in CSAT (20.4pp). The CSAT trend shows an increase from June to August 2025.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
El Portón's overall average check is 294 MXN, a decrease of 5.2% year-over-year. Durango has the highest average check (340.6 MXN), while Puebla has the lowest (179.2 MXN). The average check trend shows a decrease from June to August 2025.
Outlet count reflects brand reach and expansion. Tracking this KPI indicates growth, market penetration, and potential for increased brand visibility.
El Portón has the most outlets in the State of Mexico (5). Zacatecas, Jalisco, Tabasco, Puebla, Durango, Campeche, Michoacán, Baja California, and Querétaro each have 1 outlet. This distribution shows a concentration of outlets in the State of Mexico.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
El Portón's top competitors based on cross-visitation are VIPS (14.05%), Toks (7.86%), La Casa de Toño (7.62%), Starbucks (5.24%), and Bisquets Obregón (4.76%). This indicates that customers who visit El Portón also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow. This informs staffing, resource allocation, and operational efficiency to optimize customer experience.
El Portón experiences peak traffic workload between 11:00 AM and 4:00 PM, with the highest workload at 3:00 PM (62.76%). Traffic is minimal in the early morning hours. This data suggests optimal staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
El Portón's customer base shows a high affinity towards women (index 93) and men (index 106). Gen X (index 120) and Gen Z (index 116) are overrepresented, while Gen Y (index 74) is underrepresented. This suggests targeted marketing towards Gen X and Gen Z.