Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Malaysia and how they change over time
See what factors influence Subway performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Malaysia
An analysis of Subway' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance in Malaysia is at the 62nd percentile, indicating an average/above average market standing. This means Subway performs better than 62% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Dome Restaurant, MR CHURROS, KANTAN, Haidilao, NALÉ - The Nasi Lemak Company, and Gula Petite.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Higher CSAT often correlates with increased customer retention.
Subway's overall customer satisfaction in Malaysia is 51%, a 6.2 percentage point increase year-over-year. Selangor shows the highest CSAT at 57% with a 16.5 percentage point increase, while Kelantan has the lowest at 50% with a 35 percentage point decrease. This suggests varying customer experiences across different states.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. It reflects perceived value and affordability.
The average check for Subway in Malaysia varies by state. Negeri Sembilan and Sarawak have the highest average check at 30 MYR. Kelantan has the lowest at 25 MYR. Overall average check data is not available. The average check has fluctuated between 22.02 MYR and 26.09 MYR during the observed period.
Outlet count indicates market presence and accessibility. A larger network can lead to higher brand visibility and customer reach.
Subway has a significant presence in Malaysia, with 104 outlets in Selangor, making it the state with the highest concentration. Kuala Lumpur follows with 49 outlets. Other states have fewer outlets, indicating potential areas for expansion.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation helps refine marketing and retention strategies.
McDonald's is the top competitor for Subway in Malaysia, with a cross-visitation rate of 11.11%. KFC follows at 8.62%, ZUS Coffee at 6.58%, Starbucks at 4.76%, and Pizza Hut at 4.08%. This indicates that a significant portion of Subway customers also visit these fast-food chains and coffee shops.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Subway's traffic workload in Malaysia peaks between 18:00 and 20:00, reaching 57.47% of the daily traffic. Traffic starts increasing at 7:00, peaks during lunch and dinner hours, and declines sharply after 21:00. Minimal traffic is observed between midnight and 6:00.
Understanding consumer segments informs targeted marketing. Affinity insights guide messaging and positioning for different demographics.
Subway's consumer base in Malaysia shows a balanced gender mix. Gen X has a higher affinity (105) compared to the average, while Gen Y (96) and Gen Z (95) are slightly under-indexed. This suggests Gen X customers are more strongly represented compared to other generations.