Search among the top brands by number of locations
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See what factors influence Subway performance in the Malaysia and how they change over time
See what factors influence Subway performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the Malaysia
An analysis of Subway' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Subway's Market Performance in Malaysia is at the 99th percentile, indicating a leading position. This signifies strong brand preference and a large share of customer visits compared to peers like THAIKOR @ IOI City Mall, Burger & Lobster, Ikan Bakar Sabah, 新山小龙行江湖旗舰店 XiaoLongXingJiangHu Hotpot JB, Samad Al Iraqi Restaurant مطعم صمد العراقي, and ROCKU Yakiniku, all at the 99th percentile.
Customer Satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation in the Cafe & Restaurants sector.
Subway's overall CSAT in Malaysia is 47%, up 2.3 percentage points year-over-year. Satisfaction varies by state, with Malacca at 64% (+52.9pp) and Putrajaya at 59% (-34.4pp). Selangor shows 49% (+10.5pp), Penang 48% (-9.9pp), and Negeri Sembilan 45% (+12.1pp) which indicates regional variations in customer perception.
Average Check reflects spending per customer, impacting revenue. Increased Average Check suggests higher sales or changes in customer purchase behavior.
The overall Average Check for Subway in Malaysia is 23.3 MYR, a 3.8% increase year-over-year. Negeri Sembilan has the highest average check at 30 MYR. Sabah 28.2 MYR, Sarawak 27.3 MYR, Kuala Lumpur and Kelantan both have 24.7 MYR showing regional variations in spending.
Number of Outlets signifies market coverage and brand accessibility. A broad network enhances visibility and caters to diverse customer locations.
Subway has 104 outlets in Selangor, representing the largest presence in Malaysia. Kuala Lumpur has 50 outlets, Johor has 42, and Penang has 30. Perak, Sarawak, Negeri Sembilan, Malacca, and Kedah each have 9 outlets, while Pahang has 8, showing geographic distribution.
Competitor analysis reveals market rivalry and customer choice. Monitoring top competitors guides strategic positioning and differentiation efforts.
The top competitors for Subway in Malaysia, based on cross-visitation, are McDonald's (11.58%), KFC (8.01%), ZUS Coffee (6.98%), Starbucks (4.43%), and Pizza Hut (3.41%). This indicates that customers who visit Subway also frequent these fast-food and cafe chains.
Traffic workload analysis highlights peak operational periods. Understanding hourly traffic patterns enables optimized staffing and resource allocation.
Subway's traffic workload in Malaysia peaks between 10:00 AM and 8:00 PM, with the highest traffic at 7:00 PM (58.07%). Traffic is minimal during the early morning hours (0:00-6:00 AM), indicating the prime hours for Subway are late morning through the evening.
Understanding consumer segments by gender and generation enables targeted marketing, aligning products/services with specific demographic preferences.
Subway's customer base in Malaysia shows that women have an affinity index of 94, and men have an affinity index of 105. The generational breakdown reveals Gen X at 100, Gen Y at 102, and Gen Z at 97. This shows that Males and Gen Y are slightly overrepresented in Subway's customer base in Malaysia.