Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Malaysia and how they change over time
See what factors influence Subway performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Subway is ahead of most brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Malaysia
An analysis of Subway' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Malaysia is at the 61st percentile, indicating an average/above average market standing. This means Subway is ahead of most brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include MR CHURROS, Nasi Kandar Hijrah, U-Tea, Restoran Udang Galah Lubuk Hantu, Nasi Lemak Burung Hantu, and Halab.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Subway's top competitors in Malaysia, based on cross-visitation, are McDonald's (11.11%), KFC (7.89%), ZUS Coffee (5.73%), Starbucks (3.76%), and The Coffee Bean & Tea Leaf (2.51%). This indicates that customers who visit Subway also frequently visit these brands, highlighting direct competition for customer traffic.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Subway's peak traffic workload in Malaysia occurs between 10 AM and 8 PM, with the highest workload at 7 PM (57.17%) and 7 PM (58.75%). Traffic is minimal during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Subway's consumer base in Malaysia shows a higher affinity among women (91%) and men (108%). Gen X (141%) shows a high affinity, while Gen Y (97%) and Gen Z (74%) are under-indexed. This suggests targeted marketing efforts should consider the preferences and behaviors of Gen X consumers.