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Managing Partner, Global Business Development
See what factors influence MR CHURROS performance in the Malaysia and how they change over time
See what factors influence MR CHURROS performance in the Malaysia and how they change over time
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Available by subscription
An analysis of MR CHURROS' competitors in the Malaysia
An analysis of MR CHURROS' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
MR CHURROS is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
MR CHURROS is a leading brand in Malaysia's Cafe & Restaurants industry, ranking in the top 1% based on market performance between 2025-06-01 and 2025-08-31. This high percentile indicates a strong market presence and customer preference compared to peers like Pauline's Fast Food Restaurant, India Gate Restaurant, Richeese Factory, Daily Coffee, Thai Chala Restaurant, and The J @ Bandar Seri Alam, all within the same performance bracket.
Customer satisfaction is key, reflecting service quality & customer loyalty, directly impacting revenue & brand reputation in the cafe & restaurant sector.
MR CHURROS boasts a high overall customer satisfaction at 98%, yet it experienced a slight decrease of 0.3 percentage points year-over-year. CSAT varies by location: Kedah, Malacca, and Terengganu show 100% satisfaction. Johor and Negeri Sembilan follow closely. Dynamic data between May and July 2025 shows a CSAT fluctuation between 96.67% and 98.36%.
Average check indicates customer spending per visit, reflecting menu pricing, customer purchasing behavior, and overall revenue generation efficiency.
The overall average check for MR CHURROS is 21.8 MYR, a slight decrease of 0.3% year-over-year. Kuala Lumpur has the highest average check (31.3 MYR), while Perak has the lowest (20.8 MYR). Dynamic data from May to July 2025 indicates that the average check fluctuated between 20.30 MYR and 22.54 MYR.
Number of outlets shows brand's reach and expansion strategy, impacting market share and accessibility to customers across different regions.
MR CHURROS has a substantial presence in Malaysia, with the highest number of outlets in Selangor (62). Johor and Kedah each have 21 outlets. Perak has 20 outlets, followed by Penang (16), Pahang (15), Kelantan (15), Terengganu (13), Negeri Sembilan (12), and Malacca (10).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting areas for differentiation and improvement.
Customers of MR CHURROS also frequent 'The Perfect Place' (25.16%), 'Rumah Kopi 38' (23.43%), 'Restoran Zorro' (22.96%), 'Yeon Cafe' (22.64%), and 'NASI LEMAK AL AISY' (19.50%). This cross-visitation data highlights these brands as key competitors, indicating shared customer bases and similar market positioning.
Traffic workload analysis reveals peak hours, enabling staffing and resource optimization for efficient service and enhanced customer experience.
MR CHURROS experiences peak traffic between 11:00 AM and 6:00 PM, with the highest workload occurring between 1:00 PM and 3:00 PM. Traffic is minimal between midnight and 9:00 AM. The data suggests optimized staffing and resource allocation should focus on the midday and afternoon hours.
Understanding consumer demographics enables targeted marketing and product development, increasing engagement and brand loyalty within key segments.
Women show higher affinity (120) for MR CHURROS compared to men (83). Gen Z exhibits the highest affinity (126), followed by Gen Y (102) and Gen X (46). This indicates that MR CHURROS resonates more strongly with women and younger generations. Marketing strategies should prioritize these segments.