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Managing Partner, Global Business Development
See what factors influence Subway performance in the United Kingdom and how they change over time
See what factors influence Subway performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the United Kingdom
An analysis of Subway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the cafe & restaurants industry.
Subway's market performance is leading, ranking in the top 1% within the Cafe & Restaurants industry in the United Kingdom. This indicates a strong market presence and high customer preference compared to its peers like Farmhouse Inns, Pho, Pizza Express, Slug & Lettuce, Black Sheep Coffee and Domino's Pizza.
Customer satisfaction (CSAT) is crucial for brand loyalty and repeat business. Monitoring CSAT helps identify areas for improvement in service and product quality.
Subway's overall customer satisfaction in the UK is 55%, showing a decrease of 1.4 percentage points year-over-year. CSAT varies by region, with England showing the highest at 56% and Wales and Northern Ireland the lowest at 44%. There is a downward trend in CSAT from May to July 2025.
Average check indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits at Subway restaurants.
The average check at Subway in the UK is £12.6, representing a 6.4% increase year-over-year. England has the highest average check at £12.7. The average check fluctuated between May and July 2025, with a high of £12.96 in May.
Tracking the number of outlets shows brand's market penetration and expansion efforts within the Cafe & Restaurants industry in the United Kingdom.
Subway has 1.7K outlets in England, 195 in Scotland, 94 in Wales, and 92 in Northern Ireland. England accounts for the largest share of Subway outlets in the UK.
Competitor analysis identifies key players visited by Subway customers, crucial for strategic positioning and understanding customer preferences.
McDonald's is the most cross-visited brand by Subway customers (19.97%), followed by KFC (9.01%), JD Wetherspoon (6.72%), Costa Coffee (5%), and Greggs (4.40%). This indicates that customers who visit Subway also frequent these fast-food and cafe chains.
Analyzing traffic workload helps optimize staffing and resource allocation during peak hours, enhancing customer experience and operational efficiency.
Subway experiences peak traffic between 11 AM and 2 PM, with the highest workload at 1 PM (56.13). There is a significant increase in traffic starting at 7 AM, peaking around lunchtime, and then gradually declining throughout the afternoon and evening.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, increasing relevance and effectiveness.
Subway's customer base has high affinity among women, with the affinity index of 79. Men are overrepresented compared to the average consumer with an affinity index of 115. Gen Y and Gen Z segments also show a high affinity for Subway, with indexes of 113 and 115 respectively, while Gen X is underrepresented with 84.