Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the United Kingdom and how they change over time
See what factors influence Subway performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the United Kingdom
An analysis of Subway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is in the top 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 79th percentile in the UK's Cafe & Restaurants industry, indicating an above average market standing. This suggests a strong customer preference compared to many competitors. Performance peers in a similar range include Vintage Inns, Boom Battle Bar, and Black Sheep Coffee.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Subway's overall customer satisfaction in the UK is 57%, a decrease of 1.7 percentage points year-over-year. Wales shows the highest CSAT at 59% with an increase of 8.2 percentage points, while Northern Ireland has the lowest at 43% with a decrease of 8.7 percentage points.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. It highlights transaction value trends.
Subway's average check in the UK is £12.4, a 3.6% increase year-over-year. England has the highest average check at £12.4, while Northern Ireland has the lowest at £11. This indicates a moderate increase in customer spending per visit.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy and brand reach within the country.
Subway has 1.7K outlets in England, 194 in Scotland, and 94 each in Northern Ireland and Wales. The high number of outlets in England indicates a strong market presence in that region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning efforts.
Subway's top competitors based on cross-visitation are McDonald's (19.94%), KFC (8.50%), JD Wetherspoon (7.32%), Costa Coffee (5.02%), and Greggs (4.79%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Subway experiences peak traffic between 12:00 PM and 1:00 PM, with the highest traffic workload at 55.66. Traffic starts increasing significantly from 7:00 AM, peaking around midday, and gradually decreasing into the late evening.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand relevance with specific groups.
Subway's customer base shows a higher affinity towards women (80%) and over-representation of Gen Z (129%), Gen Y (115%) compared to Gen X (81%). This suggests that marketing efforts should focus on these demographics.