Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Greggs performance in the United Kingdom and how they change over time
See what factors influence Greggs performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Greggs' competitors in the United Kingdom
An analysis of Greggs' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Greggs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Greggs holds a leading position with a 99th percentile, placing it in the top 1% of brands in the UK's Cafe & Restaurants industry. This high percentile indicates strong market dominance and customer preference compared to its peers such as The Ivy, Sizzling Pub & Grill, Stonehouse Pizza & Carvery, Blank Street Coffee, Franco Manca and Megan's at the.
Customer satisfaction is crucial for brand loyalty and repeat business, directly impacting revenue and long-term sustainability.
Greggs' overall customer satisfaction (CSAT) is 65%, a decrease of 5.3 percentage points year-over-year. Satisfaction varies by region, with Northern Ireland showing the highest CSAT at 93% and England at 64%. The overall decline suggests a need to address factors impacting customer experience to maintain loyalty.
Average check reflects customer spending per visit, a key driver of revenue growth and profitability for the brand.
Greggs' average check is £7.8, a 5% increase year-over-year. Wales has the highest average check at £8.5. The increase in average check suggests customers are spending more per visit, contributing to revenue growth. Focus on Northern Ireland with a value of 6.8 GBP to increase the value.
Number of outlets indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Greggs has 987 outlets in England, 131 in Scotland, 101 in Wales, and 12 in Northern Ireland. The high number of outlets in England signifies strong market penetration in the region, while other regions have fewer locations, indicating potential for expansion.
Understanding key competitors and cross-visitation patterns helps refine marketing strategies and retain customers.
McDonald's (28.32%), JD Wetherspoon (12.37%), KFC (7.79%), Costa Coffee (7.58%), and Starbucks (5.79%) are Greggs' top competitors based on cross-visitation. The high cross-visitation with McDonald's indicates a significant overlap in customer base, highlighting the need for Greggs to differentiate its offerings to maintain customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand effectively.
Greggs experiences peak traffic between 8 AM and 12 PM, with the highest workload at 12 PM (63.22%). Traffic is lowest between midnight and 5 AM. Staffing and resource allocation should be optimized to handle peak hours efficiently and minimize operational costs during off-peak times.
Understanding consumer demographics allows for targeted marketing, improved product development, and enhanced customer engagement.
Greggs' customer base shows Women are overrepresented (67%), while men are also overrepresented (124%). Among generations, Gen X are overrepresented (129%), while Gen Y (74%) and Gen Z (64%) are underrepresented. The data indicates high affinity of GenX and Female to the brand.