Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Star Briyani performance in the India and how they change over time
See what factors influence Star Briyani performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Star Briyani' competitors in the India
An analysis of Star Briyani' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Star Briyani is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Star Briyani's market performance is at the 72nd percentile in the Cafe & Restaurants industry in India, indicating an average/above average market standing. This means Star Briyani is ahead of nearly 72% of its competitors. Performance peers in the same percentile range include Namma Veedu Vasanta Bhavan, Kailash Parbat, Punjab Grill, and The Belgian Waffle Co.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Star Briyani's overall customer satisfaction is 94%, a 5.2 percentage point increase year-over-year. Puducherry shows the highest CSAT at 97%, followed by Tamil Nadu at 95%, and Karnataka at 83%. This indicates strong positive customer sentiment across key regions, with significant growth in Karnataka.
Average check reveals spending habits, reflecting menu pricing, customer affluence, and upselling effectiveness.
Star Briyani's overall average check is 886.3 INR, a 24.4% increase year-over-year. Karnataka has the highest average check at 1.3K INR, followed by Puducherry at 1K INR, and Tamil Nadu at 777 INR. This suggests varying spending patterns across different states.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility.
Star Briyani has 45 outlets in Tamil Nadu, 10 in Karnataka, and 1 in Puducherry. The majority of outlets are concentrated in Tamil Nadu, indicating a strong regional presence in that state.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Star Briyani, based on customer cross-visitation, are APS Guntur Kitchen (68.91%), Kappa Chakka Kandhari (66.68%), AB's - Absolute Barbecues (59.00%), CTC - Choudhary Tara Chand (55.93%), and Uday Huts Family Restaurant (54.71%). This reveals brands frequently visited by Star Briyani's customers.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Star Briyani experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 2 PM (57.19%). Traffic is minimal between midnight and 8 AM, indicating the need for adjusted staffing during off-peak hours.
Consumer segmentation enables targeted marketing by understanding demographic preferences and behaviors.
Star Briyani's customer base shows a higher affinity among women (index 145) compared to men (index 80). Among generations, Gen Z shows the highest affinity (index 104), followed by Gen Y (index 99) and Gen X (index 96). This suggests targeted marketing towards women and Gen Z could be effective.