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Managing Partner, Global Business Development
See what factors influence Star Briyani performance in the India and how they change over time
See what factors influence Star Briyani performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Star Briyani' competitors in the India
An analysis of Star Briyani' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Star Briyani is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, revealing competitive strength and customer preference.
Star Briyani, with a market performance percentile of 99, is a leading brand. This means it captures a significantly higher share of customer visits compared to most competitors in India's Cafe & Restaurants industry. Performance peers in the same range: Copper Kitchen, Subway, Leon's Burgers & Wings, Punjab Grill, Social, Saravana Bhavan.
CSAT measures customer happiness, directly impacting loyalty and brand reputation. High scores indicate strong customer relationships.
Star Briyani demonstrates strong customer satisfaction with an overall CSAT of 91%, a 5.8pp increase year-over-year. Puducherry leads with 95% satisfaction, followed by Tamil Nadu at 92% and Karnataka at 82%. The upward trend indicates successful strategies in enhancing customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and perceived value.
Star Briyani's overall average check is INR 831.2, an 18% increase year-over-year. Karnataka shows the highest average check at INR 1.2K, followed by Puducherry at INR 963.6 and Tamil Nadu at INR 745.5. The rising average check suggests increased customer spending or pricing adjustments.
Identifying key competitors helps refine strategies and understand market dynamics for competitive advantage.
Star Briyani's top competitors based on customer cross-visitation are APS Guntur Kitchen (48.61%), Kappa Chakka Kandhari (47.06%), AB's - Absolute Barbecues (41.72%), CTC - Choudhary Tara Chand - Authentic North Indian Food (39.45%), and Uday Huts Family Restaurant (38.60%). These brands attract a significant portion of Star Briyani's customer base.
Understanding consumer segments enables targeted marketing, tailoring products and messages for higher engagement and ROI.
Star Briyani shows an affinity index of 114 for Women, suggesting this segment is more engaged than average. Men are under-indexed with a value of 95. Gen X has a high affinity (115), while Gen Y and Gen Z are slightly under-indexed at 95 and 99, respectively. This informs focused marketing towards high-affinity groups.