Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Aasife Biriyani performance in the India and how they change over time
See what factors influence Aasife Biriyani performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Aasife Biriyani' competitors in the India
An analysis of Aasife Biriyani' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Aasife Biriyani's market performance is at the 71st percentile, indicating an average/above average market standing. This means the brand performs better than 71% of its peers in the Cafe & Restaurants industry in India. Performance peers in the same percentile range include Diggin, Al Taza, ibaco, Karigari, Sandoz, and Kake Di Hatti.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Aasife Biriyani's overall customer satisfaction is 88%, a 2.8 percentage point increase year-over-year. Tamil Nadu shows the highest CSAT at 88% with a 4.8pp increase, while Kerala has a slightly lower CSAT of 86% with a decrease of 1.4pp. This indicates strong positive sentiment, particularly in Tamil Nadu.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Aasife Biriyani is 688.8 INR, a 7.8% increase year-over-year. Tamil Nadu has the highest average check at 760.8 INR. This suggests customers are spending more per visit, contributing to increased revenue.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Aasife Biriyani has 56 outlets in Tamil Nadu, 7 in Kerala, 2 in Odisha and Andhra Pradesh, and 1 each in Maharashtra, Karnataka and Puducherry. The majority of outlets are concentrated in Tamil Nadu, indicating a strong regional presence.
Identifying competitors helps refine strategies, understand market dynamics, and capture untapped opportunities.
The top competitors for Aasife Biriyani, based on customer cross-visitation, are Adyar Ananda Bhavan - A2B (4.76%), KFC (3.81%), TOPI VAPPA BIRIYANI (3.52%), Dindigul Thalappakatti Restaurant (3.24%), and Barbequeen Restaurant (2.86%). This shows customers also frequent these brands.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Aasife Biriyani experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 2:00 PM (65.81). Traffic is minimal between midnight and 8:00 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Aasife Biriyani's customer base shows a high affinity for both Women (102 index) and Men (99 index). Gen X (104 index) and Gen Y (104 index) are overrepresented, while Gen Z (46 index) is underrepresented. This suggests marketing should focus on Gen X and Y.