Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Sonora Prime is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sonora Prime performance in the Mexico and how they change over time
See what factors influence Sonora Prime performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Sonora Prime' competitors in the Mexico
An analysis of Sonora Prime' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sonora Prime, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence, outperforming peers like Eladio's, Villa Marina, IHOP, Chai, Pingo Grill, and Sonora Grill, all positioned at the 99th percentile.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business. High CSAT scores correlate with positive brand image and customer retention.
Sonora Prime boasts a 94% overall customer satisfaction in Mexico, with a stable year-over-year performance. State-level CSAT data reveals variations: State of Mexico (96%), Puebla (96%), Nuevo León (93%), Jalisco (91%), and Quintana Roo (89%). Nuevo León and Quintana Roo showed significant growth, indicating improved customer experiences in these regions.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer affluence at Sonora Prime.
Sonora Prime's overall average check is 943.7 MXN, a 3.8% decrease year-over-year. State of Mexico has the highest average check (1.1K MXN). Puebla (962.4 MXN), San Luis Potosí (959.7 MXN), Quintana Roo (915.4 MXN), and Nuevo León (884.7 MXN) follow. This decline may suggest shifts in menu offerings or customer spending habits.
Outlet count reflects brand reach and expansion strategy. More outlets can lead to greater brand visibility and market penetration.
Sonora Prime has a limited number of outlets across Mexico: Jalisco (2), Nuevo León (2), San Luis Potosí (1), Puebla (1), State of Mexico (1), and Quintana Roo (1). This limited footprint suggests a focused expansion strategy or a preference for maintaining exclusivity.
Competitor analysis identifies key players and customer preferences. Cross-visitation rates reveal shared customer base and competitive landscape.
Sonora Prime's top competitors based on cross-visitation are Starbucks (3.15%), Sonora Grill (2.49%), Fogo de Chão (2.10%), McDonald's (1.70%), and Mochomos (1.70%). These brands attract a similar customer base, indicating direct competition for market share within the Cafe & Restaurants industry in Mexico.
Traffic workload shows peak hours, crucial for staffing and resource allocation. Understanding customer flow optimizes service efficiency.
Sonora Prime experiences peak traffic between 13:00 and 23:00, with the highest workload around 18:00 (60.47%). Traffic is minimal from 0:00 to 12:00. This pattern highlights the brand's popularity during lunch and dinner hours, informing staffing and operational strategies.
Understanding consumer segments by gender and generation helps target marketing and tailor the brand's positioning for optimal engagement.
Consumer segment analysis reveals that Women (affinity index 125) and Gen Z (affinity index 129) are overrepresented in Sonora Prime's customer base, indicating high affinity. Gen Y (affinity index 108) is also overrepresented. Men (affinity index 81) and Gen X (affinity index 64) are underrepresented compared to the average consumer.