Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai performance in the Mexico and how they change over time
See what factors influence Chai performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Chai is ahead of most brands
Sample of brands in the same percentile
An analysis of Chai' competitors in the Mexico
An analysis of Chai' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai's market performance is at the 73rd percentile, indicating an average/above average market standing in Mexico's Cafe & Restaurants industry. This means Chai attracts more customers than most competitors. Performance peers in the same percentile range include Cuerno, Asados Don papi, Pastelerías Esperanza and Buffalo Wild Wings.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Chai's overall CSAT is 95%, a 0.3pp increase year-over-year, indicating high customer satisfaction. Jalisco shows 96% satisfaction with 0.4pp growth, while Michoacán has 92% satisfaction with a 4.2pp increase. This suggests strong customer loyalty and positive experiences across locations.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
Chai's overall average check is 267.3 MXN, a 5.7% increase year-over-year, indicating customers are spending more per visit. Jalisco's average check is 267.9 MXN, while Michoacán's is 261.8 MXN. This suggests effective pricing and upselling strategies.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Chai has 13 outlets in Jalisco and 1 in Michoacán. This shows a strong presence in Jalisco, while Michoacán represents a smaller portion of the brand's footprint. Expansion in Michoacán could increase market share.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Chai's top competitors based on customer cross-visitation are Starbucks (3.40%), Café La Flor De Córdoba (3.07%), Carl's Jr. (2.59%), McDonald's (2.59%), and Little Caesars (2.27%). This indicates that customers who visit Chai also frequent these brands, suggesting similar target audiences or occasions.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Chai's peak traffic workload occurs between 10 AM and 7 PM, with the highest traffic around 11 AM (53.98%). This indicates the busiest times for Chai, allowing for optimized staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies.
Chai's customer base shows a higher affinity towards women (132 Index) compared to men (72 Index). Among generations, Gen Z shows the highest affinity (204 Index), followed by Gen Y (104 Index), and Gen X (45 Index). This suggests that Chai is particularly appealing to younger, female consumers.