Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smokey Mo's BBQ performance in the United States and how they change over time
See what factors influence Smokey Mo's BBQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smokey Mo's BBQ' competitors in the United States
An analysis of Smokey Mo's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Smokey Mo's BBQ is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smokey Mo's BBQ's market performance is in the lower 41%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include BreWingZ Restaurant and Bar, Milwaukee Burger Company, Maplewood Burgers, Kuppanna, Fosters Freeze, and Wings Over.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Smokey Mo's BBQ has an overall customer satisfaction of 80% in the United States, which decreased by 5.4 percentage points year-over-year. In Texas, the CSAT is also 80%, with a similar decrease of 5.4 percentage points. This indicates a need to address factors impacting customer experience to improve satisfaction levels.
Average check reveals customer spending habits, influencing revenue and profitability strategies for the brand.
The overall average check for Smokey Mo's BBQ is $23.60, a 4% increase year-over-year. In Texas, the average check is also $23.60. The increase suggests customers are spending slightly more per visit, potentially due to menu adjustments or increased order sizes.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Smokey Mo's BBQ has 21 outlets in Texas. This indicates a concentrated presence within the state, suggesting a regional focus for the brand's operations and expansion strategy.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
The top competitors for Smokey Mo's BBQ, based on customer cross-visitation, are McDonald's (11.01%), Whataburger (11.01%), Chick-fil-A (10.57%), Popeyes Louisiana Kitchen (5.29%), and IHOP (3.96%). This shows that customers who visit Smokey Mo's BBQ also frequent these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Smokey Mo's BBQ experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 12 PM (69.57%). There is no traffic between 9 PM and 7 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Smokey Mo's BBQ's customer base shows a higher affinity among women (90%) and men (109%). Among generations, Gen X shows a higher affinity (112%), while Gen Y (86%) and Gen Z (63%) are under-indexed. This suggests marketing efforts should consider the preferences and behaviors of Gen X and gender-specific preferences.