Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Smokey Mo's BBQ is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smokey Mo's BBQ performance in the United States and how they change over time
See what factors influence Smokey Mo's BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smokey Mo's BBQ' competitors in the United States
An analysis of Smokey Mo's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive standing within the Cafe & Restaurants industry.
Smokey Mo's BBQ holds a leading market position, ranking in the top 1% within the Cafe & Restaurants sector in the United States. This high percentile demonstrates a substantial share of customer traffic compared to competitors like the seed. Coffee + Juice Bar, Chat Patti Indian Vegetarian Restaurant, La Mexicana Taco Bar, Subham Chettinad Grill Authentic Indian Cuisine, Badfins Food + Brew, and MarketPlace Grill.
Customer satisfaction (CSAT) reflects brand perception and loyalty, crucial for retaining customers and driving positive word-of-mouth.
Smokey Mo's BBQ shows a CSAT of 78% in Texas, a 6 percentage point decrease year-over-year. The dynamic CSAT data from May to July 2025 reveals a fluctuation from 80.97% to 76.01%, suggesting areas for improvement to enhance customer experience. Overall, the CSAT shows a slight negative trend.
Average check reflects spending per customer, influencing overall revenue and profitability within the Cafe & Restaurants sector.
Smokey Mo's BBQ's average check in Texas is $22.40, reflecting a 9.6% decrease year-over-year. Monthly data indicates variability, ranging from $20.91 to $23.27 between May and July 2025. This decrease indicates potential for driving growth with pricing strategies.
Outlet count signifies brand reach and market presence, indicating scale and potential for broader customer engagement.
Smokey Mo's BBQ has 20 outlets in Texas. This indicates focused operations. There is no data on year-over-year outlet growth/decline provided in the report.
Identifying competitors reveals market dynamics, guiding strategies to enhance competitive advantage and customer retention.
Smokey Mo's BBQ's top competitors based on cross-visitation are McDonald's (11.54%), Chick-fil-A (10.49%), Whataburger (9.79%), Popeyes Louisiana Kitchen (5.59%), and Sonic Drive-In (5.59%). These brands attract a significant portion of Smokey Mo's BBQ's customers, underscoring the need for strategies to bolster customer loyalty.
Traffic workload distribution helps optimize staffing, resource allocation, and marketing efforts based on peak hours.
Smokey Mo's BBQ experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 12:00 PM (69.84%). Minimal traffic occurs during nighttime hours. This trend guides staffing and promotional strategies.
Consumer segment analysis enables targeted marketing, aligning products and messaging to resonate with specific demographic groups.
Smokey Mo's BBQ's customer base shows a higher affinity towards women (93%) and men (106%). Generationally, Gen X is overrepresented (128%), while Gen Y (83%) and Gen Z (64%) are underrepresented. Marketing should focus on attracting younger demographics.