Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wings Over performance in the United States and how they change over time
See what factors influence Wings Over performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wings Over' competitors in the United States
An analysis of Wings Over' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wings Over is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals competitive strength and customer preference in the industry.
Wings Over is a leading brand in the Cafe & Restaurants industry in the United States, with a market performance percentile of 99. This high percentile indicates that the brand captures a significant share of customer traffic compared to its peers like Steamboat Bill's, Bricktown Brewery, Anarbagh, Bao Bao Cafe, Acme Oyster House and Slackwater which are in the same range.
Customer satisfaction (CSAT) reflects customer loyalty and likelihood to recommend, directly impacting brand reputation and revenue.
Wings Over demonstrates strong customer satisfaction, with an overall CSAT score of 76%, up by 11.8 percentage points year-over-year. Ohio leads with 87%, followed by Wisconsin at 83%. This suggests improved customer experiences across all locations, especially in Ohio and Wisconsin.
Average check reflects spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for Wings Over is $21.7, a decrease of 13.5% year-over-year. New York has the highest average check at $26.3, while North Carolina has the lowest at $20.7. The decrease in average check indicates customers are spending less per visit.
Number of outlets indicates brand reach and market presence, directly influencing revenue potential.
Wings Over has a total of 30 outlets in the United States. Massachusetts has the highest number of outlets (8), followed by New York (7). This distribution indicates a strong presence in the Northeast region, with opportunities for expansion elsewhere.
Competitor analysis reveals market dynamics and identifies brands vying for the same customer base.
The top competitors for Wings Over, based on cross-visitation, are McDonald's (12.94%), Wendy's (9.41%), Dunkin' (8.24%), Taco Bell (7.06%), and Burger King (6.47%). This indicates that Wings Over customers also frequent these major fast-food chains.
Understanding traffic patterns helps optimize staffing, promotions, and inventory to meet customer demand.
Peak traffic for Wings Over occurs between 17:00 and 21:00, with a high of 63.57% at 19:00. Traffic is minimal between 0:00 and 10:00. This information helps optimize staffing and resources during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Wings Over's customer base shows high affinity for women (83%) and men (116%). Among generations, Gen Z (124%) shows the highest affinity, followed by Gen Y (105%) and Gen X (100%). This indicates that Wings Over is particularly popular among Gen Z customers.