Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wings Over performance in the United States and how they change over time
See what factors influence Wings Over performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wings Over' competitors in the United States
An analysis of Wings Over' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wings Over is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wings Over's market performance is in the lower 41%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include Himalayan Flavor, Mermaids Restaurant, Breakfast Brothers, Casa Tua, The Dirty Buffalo, and Chili's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Wings Over has an overall CSAT of 78%, a significant increase of 13.2 percentage points year-over-year. Ohio shows the highest CSAT at 87%, followed by Wisconsin at 84%. This indicates improved customer experiences across locations, with notable gains in Ohio and Wisconsin.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for Wings Over is $21.90, a decrease of 20.5% year-over-year. Connecticut has the highest average check at $32.80. The decrease suggests a need to re-evaluate pricing strategies or promotional offers to boost customer spending.
Outlet count indicates brand reach and growth. More outlets can increase market presence and accessibility, driving revenue and brand awareness.
Wings Over has the most outlets in Massachusetts (9), followed by New York (7). This distribution highlights key markets for the brand, with Massachusetts representing the strongest presence in terms of outlet numbers.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Wings Over's top competitors based on cross-visitation are McDonald's (17.46%), Dunkin' (9.52%), Taco Bell (9.52%), Wendy's (8.73%), and Popeyes Louisiana Kitchen (6.35%). This indicates that customers who visit Wings Over also frequently visit these fast-food chains.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow ensures efficient service and maximizes revenue potential.
Wings Over experiences peak traffic workload between 18:00 (6:00 PM) and 20:00 (8:00 PM), with the highest workload at 19:00 (7:00 PM) at 64.57%. Traffic is minimal between 03:00 (3:00 AM) and 09:00 (9:00 AM). This data suggests focusing resources during evening peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product development.
Wings Over's customer base shows a high affinity towards women (86%) and over-representation of Gen Z (173%) and Gen Y (107%) consumers. Gen X is under-indexed (69%). This suggests a strong appeal to younger generations and female customers.