Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Showmars performance in the United States and how they change over time
See what factors influence Showmars performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Showmars is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Showmars' competitors in the United States
An analysis of Showmars' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Showmars' market performance is in the lower 41%, indicating a below average market standing. This suggests that Showmars captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Himalayan Flavor, Mermaids Restaurant, La Cañita, El Nopal, Baba's Famous Steak & Lemonade, and Canto.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Showmars has an overall CSAT of 85%, a decrease of 1.6 percentage points year-over-year. South Carolina shows a higher CSAT (90%) with an increase of 4.2 percentage points, while North Carolina has a CSAT of 85% with a decrease of 2.4 percentage points. This indicates varying customer experiences across different states.
Average check reflects spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
Showmars' overall average check is $17.40, a decrease of 1.3% year-over-year. North Carolina has an average check of $17.80, while South Carolina's average check is $13.70. The average check has fluctuated between $16.39 and $18.44 during the observed period.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base expansion.
Showmars has 28 outlets in North Carolina and 4 outlets in South Carolina. This shows a significantly larger presence in North Carolina compared to South Carolina, indicating a concentration of business operations in that state.
Identifying top competitors helps refine strategies, benchmark performance, and understand customer preferences in the market.
Showmars' top competitors based on customer cross-visitation are McDonald's (17.93%), Chick-fil-A (14.13%), Bojangles (10.87%), Waffle House (6.52%), and Wendy's (5.71%). This indicates that customers who visit Showmars also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Showmars experiences peak traffic workload between 12:00 PM and 1:00 PM, with the highest workload at 69.26%. Traffic starts increasing at 7:00 AM, peaks during lunch hours, and gradually decreases after 7:00 PM. There is minimal to no traffic between 11:00 PM and 6:00 AM.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups.
Showmars' customer base shows a slight over-representation of Men (101%) and under-representation of Women (99%). Gen X is significantly over-represented (131%), while Gen Y is slightly under-represented (91%), and Gen Z is notably under-represented (51%).