Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Showmars performance in the United States and how they change over time
See what factors influence Showmars performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Showmars' competitors in the United States
An analysis of Showmars' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Showmars is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Showmars' market performance is at the 99th percentile, indicating a leading position. This reveals a strong brand preference versus its competition. Peers within the same percentile range include Crown Fried Chicken, Los Azulejos Restaurant, Blue Bayou Restaurant and Oyster Bar, Vitality Bowls, Hurts Donut, and Two Cracked Eggs Cafe.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and service quality, impacting brand reputation and repeat business.
Showmars demonstrates high customer satisfaction with an overall CSAT of 86%, a 1.5 percentage point increase year-over-year. South Carolina shows a CSAT of 91% with a 11.2 percentage point increase. North Carolina shows a CSAT of 85% with a 0.4 percentage point increase.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
Showmars' overall average check is $17.40, a decrease of 5.6% year-over-year. The average check in North Carolina is $17.80, while in South Carolina, it is $14.00. The data shows that there was no growth in average check in either state.
The number of outlets indicates brand reach and market presence, influencing accessibility and brand visibility for customers.
Showmars has 27 outlets in North Carolina and 4 outlets in South Carolina. Most of the chain's presence and operations are within North Carolina according to this sample of data.
Identifying top competitors through cross-visitation patterns helps refine marketing strategies and understand customer preferences.
Showmars' customers also frequently visit McDonald's (19.40%), Chick-fil-A (14.09%), Bojangles (12.47%), Wendy's (6.93%), and Waffle House (6.00%). This highlights these brands as key competitors for Showmars.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Showmars experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload at 1:00 PM (69.45%). Traffic is minimal between midnight and 7:00 AM, indicating operational hours should focus on the busier parts of the day.
Analyzing consumer segments by Gender and Generation allows targeted marketing and positioning strategies based on affinity insights.
Showmars' customer base shows a high affinity index of 103% for men and 118% for Gen X. Gen Y has an affinity index of 91%, while Gen Z has an affinity index of 49%. This suggests that Men and Gen X are over-represented within Showmars' customer base, relative to the average consumer.