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Managing Partner, Global Business Development
See what factors influence Seattle Coffee Company performance in the South Africa and how they change over time
See what factors influence Seattle Coffee Company performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Seattle Coffee Company' competitors in the South Africa
An analysis of Seattle Coffee Company' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Seattle Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand's share of foot traffic reveals its competitive strength and customer preference in the Cafe & Restaurants industry.
Seattle Coffee Company holds a leading market performance position in South Africa's Cafe & Restaurants industry with a percentile of 99. This indicates a strong preference from customers compared to peers like Marble Restaurant, Doppio Zero, Platō Coffee, Mozambik, La Parada, and Mochachos, who are in the same percentile range.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting repeat business and positive word-of-mouth.
Seattle Coffee Company's overall CSAT is 82%, a decrease of 3.1 percentage points year-over-year. Customer satisfaction varies by state, with North West, Limpopo, and Free State at 100%, Mpumalanga at 95%, and Eastern Cape at 86%. While some states show improvements, the overall decline requires attention to address potential service or product issues.
Average check (Avg Check) reflects customer spending per transaction and is crucial for revenue and profitability analysis.
Seattle Coffee Company's overall average check is 102.3 ZAR, an increase of 5.3% year-over-year. Average check varies by state, with Limpopo at 133.3 ZAR, Eastern Cape at 114 ZAR, Gauteng at 107.4 ZAR, KwaZulu-Natal at 105.5 ZAR and North West at 105 ZAR. The increase suggests customers are spending more per visit.
Number of outlets indicates brand reach and market presence, impacting accessibility and brand visibility to customers.
Seattle Coffee Company has 102 outlets in Gauteng, 59 in Western Cape, 25 in Eastern Cape, 20 in KwaZulu-Natal, 11 in Mpumalanga, 7 in Limpopo, 6 in North West, 5 in Free State, and 2 in Northern Cape. Gauteng has the highest concentration of outlets.
Competitor analysis reveals overlapping customer bases, informing competitive strategy and opportunities for differentiation.
Seattle Coffee Company's customers also frequently visit KFC (20.56%), McDonald's (20.44%), Spur (14.52%), Nando's (8.36%), and Burger King (7.67%). This cross-visitation data indicates that these brands are key competitors for Seattle Coffee Company in South Africa.
Traffic workload by hour identifies peak and off-peak times, enabling efficient staffing and resource allocation.
Seattle Coffee Company experiences peak traffic between 6 AM and 12 PM, with the highest workload at 8 AM (60.64%). Traffic gradually decreases throughout the afternoon and evening, reaching its lowest point between 1 AM and 3 AM.
Consumer segment analysis allows for targeted marketing, tailoring products and messaging to specific demographic groups.
The affinity index for women is 81 and men is 116. Men are over-represented in the consumer base. For generations, Gen X has a high affinity (148), while Gen Y (77) and Gen Z (54) are under-indexed. Marketing strategies should consider the preferences and behaviors of each group.