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Managing Partner, Global Business Development
See what factors influence Platō Coffee performance in the South Africa and how they change over time
See what factors influence Platō Coffee performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Platō Coffee' competitors in the South Africa
An analysis of Platō Coffee' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Platō Coffee is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand strength and customer preference, critical for strategic decisions and competitive positioning.
Platō Coffee holds a leading position with a percentile of 99 in South Africa's cafe & restaurant industry, placing it in the top 1% of brands, indicating a strong competitive advantage. Its peers, all at the same percentile (99) are: Doppio Zero, Mochachos, Seattle Coffee Company, Col'Cacchio, Marble Restaurant, and The Hussar Grill, show similar standing in the market.
Customer satisfaction (CSAT) reflects customer loyalty, impacting retention, advocacy, and long-term brand success in a competitive market.
Platō Coffee's overall CSAT is 86%, a decrease of 2.6 percentage points year-over-year, with notable regional differences. North West shows the highest CSAT (97%), while Mpumalanga records the lowest (77%). CSAT decreased in Limpopo, Gauteng and Mpumalanga. Dynamic CSAT data indicates fluctuations, ranging from 83.45 to 88.16 during the observed period.
Average check indicates spending per customer, vital for revenue analysis and strategic pricing adjustments to maximize profitability.
Platō Coffee's overall average check is 86.5 ZAR, a 6.3% increase year-over-year. North West shows the highest average check (117.9 ZAR), while Western Cape records the lowest (78.5 ZAR). Dynamic data indicates fluctuations, ranging from 79.76 to 91.67 during the period.
Identifying key competitors is essential for strategic benchmarking and adapting marketing strategies to gain a competitive advantage.
Platō Coffee's top competitors based on customer cross-visitation are McDonald's (12.33%), Spur (10.54%), KFC (9.15%), Nando's (5.77%), and Wimpy (5.57%). This indicates customer overlap and suggests opportunities for targeted marketing strategies.
Understanding consumer segments allows tailoring marketing and product strategies, maximizing engagement and brand relevance among target audiences.
Platō Coffee’s consumer base shows higher affinity among women (97) and men (102). Generational analysis reveals high affinity with Gen X (114) while Gen Z is under-indexed (48), indicating different engagement levels and opportunities for tailored approaches.