Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Salt & Straw performance in the United States and how they change over time
See what factors influence Salt & Straw performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Salt & Straw' competitors in the United States
An analysis of Salt & Straw' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salt & Straw is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Salt & Straw's MARKET PERFORMANCE percentile is 99, indicating a leading position. This shows strong competitive strength and customer preference in the Cafe & Restaurants industry. Performance peers in the same percentile range include Mr Cachapa, Mr. T's Pizza & Ice Cream, Big Dave's Cheesesteaks, UNO Pizzeria & Grill, Bandeja Paisa Restaurant and Le Parisien Bakery.
CSAT is vital for gauging customer loyalty, predicting repurchase behavior, and spotting areas needing improvement to boost brand affinity.
Salt & Straw's overall customer satisfaction (CSAT) is 86%, a 2 percentage point increase year-over-year. Oregon leads with 88% CSAT, while Nevada, Florida and Washington show decreased satisfaction. This suggests overall positive customer sentiment with regional variations needing attention.
Outlet count shows brand reach and growth, reflecting market penetration and expansion efforts across different locations.
Salt & Straw has 25 outlets in California, 6 in Oregon, 4 each in Florida and Washington, and 1 each in Arizona and Nevada. California is the dominant market for the brand.
Competitor analysis identifies key players and customer cross-visitation patterns to refine competitive strategies and marketing efforts.
Salt & Straw's top competitors include Starbucks (8.13%), In-N-Out Burger (7.58%), McDonald's (7.14%), Chick-fil-A (4.62%), and Chipotle Mexican Grill (4.51%). This shows customer overlap with these brands.
Traffic workload identifies peak hours, enabling efficient staffing, optimized operations, and reduced wait times for improved service.
Salt & Straw experiences peak traffic between 18:00 (6:00 PM) and 21:00 (9:00 PM), with the highest workload at 20:00 (8:00 PM). Traffic is minimal from midnight to 10:00 AM.
Understanding consumer segments allows tailored marketing, improved product alignment, and enhanced engagement with different groups.
Salt & Straw's customer base shows a high affinity with women (90%), Gen Y (117%), and Gen Z (122%). Men (109%) also show affinity. Gen X show under-indexed affinity (78%).