Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Salata is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Salata performance in the United States and how they change over time
See what factors influence Salata performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Salata' competitors in the United States
An analysis of Salata' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile is the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Salata's market performance is at the 99th percentile, which means it is a leading brand in the Cafe & Restaurants industry in the United States. This indicates a strong market presence and high customer preference compared to its peers like Hwy 55 Burgers Shakes & Fries, Charleston's Restaurant, Junior's Restaurant & Bakery, DIOR, Bistro Café, and Mr Gatti's Pizza, which are also in the same range.
Customer satisfaction (CSAT) shows how well brand meets customer expectations. High CSAT leads to loyalty and positive word-of-mouth.
Salata's overall CSAT is 77%, a 6.5 percentage point increase year-over-year. North Carolina shows 81% satisfaction but decreased 17pp. Texas shows 78% satisfaction and increased 5.5pp. Georgia shows 72% satisfaction and increased 10.3pp. There is variability across states.
Average check is how much customers spend per order. It shows pricing strategy effectiveness and customer spending habits.
Salata's overall average check is $18.70, which is a 1.6% decrease year-over-year. The average check is $18.80 in Texas and $17.00 in Georgia, both unchanged year-over-year. Average check dipped in June and rebounded in July.
Competitor analysis identifies key players brand's customers also visit. Highlights direct and indirect competition in the market.
Salata's top competitors, based on cross-visitation, are Chick-fil-A (9.95%), McDonald's (9.62%), Starbucks (7.67%), Whataburger (6.20%), and Chipotle Mexican Grill (5.22%). This indicates customer overlap, suggesting a need to differentiate offerings and marketing strategies.
Consumer segments allow targeted marketing. Gender and Generation data allows tailored campaigns and product offerings.
Salata's customer base shows a higher affinity among women (115 index) and Gen X (131 index). Men are under-indexed (86 index), as are Gen Y (91 index) and Gen Z (79 index). This suggests the brand resonates more strongly with women and Gen X than with men or younger generations.