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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Salad and Go performance in the United States and how they change over time
See what factors influence Salad and Go performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Salad and Go is right in the middle
Sample of brands in the same percentile
An analysis of Salad and Go' competitors in the United States
An analysis of Salad and Go' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Salad and Go's market performance is at the 50th percentile, indicating an average market position. This means the brand's foot traffic is typical compared to its peers. Performance peers in the same percentile range include The Gulf, Divina Carne Brazilian Steakhouse, Gen Korean BBQ House, Adega Gaucha Brazilian Steakhouse, Wing Shack, and Crabs.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
Salad and Go's overall CSAT is 72%, a decrease of 1.5 percentage points year-over-year. Texas shows the highest CSAT at 77%, while Arizona has the lowest at 68% but shows growth. The trend indicates a slight decline in customer satisfaction over the last three months.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Salad and Go's overall average check is $10.80, a 15.5% increase year-over-year. Oklahoma has the highest average check at $12.60, while Nevada has the lowest at $9.70. The average check has fluctuated slightly over the last three months.
Number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration.
Salad and Go has 65 outlets in Texas, 63 in Arizona, 11 in Oklahoma, and 5 in Nevada. Texas and Arizona represent the majority of Salad and Go's locations, indicating a strong presence in those states.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Salad and Go's top competitors based on customer cross-visitation are McDonald's (11.39%), Starbucks (8.00%), Chick-fil-A (7.10%), Taco Bell (5.86%), and Whataburger (5.86%). This indicates that customers who visit Salad and Go also frequently visit these fast-food chains.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation for better service.
Salad and Go experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (68.86%). Traffic starts increasing at 6 AM, peaks around lunchtime, and gradually decreases after 1 PM, with minimal activity between 9 PM and 5 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies.
Salad and Go's customer base shows a slightly higher affinity towards women (103%) compared to men (97%). Gen X shows a higher affinity (108%), while Gen Y (97%) and Gen Z (93%) are under-indexed, suggesting opportunities for targeted marketing efforts.