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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Salad and Go performance in the United States and how they change over time
See what factors influence Salad and Go performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Salad and Go' competitors in the United States
An analysis of Salad and Go' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salad and Go is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength via foot traffic share, crucial for gauging competitive edge and customer preference in the Cafe & Restaurants industry.
Salad and Go's Market Performance is at the 99th percentile, marking it as a leading brand. This signifies a strong market presence and customer preference, placing it in the top 1% of brands. Performance peers include Crabs, Wiseguy Pizza, Wings Etc., Bahama Buck's, Douceur De France, and Mimi's Cafe, all within a similar percentile range.
CSAT is vital. It gauges customer happiness, directly impacting loyalty and revenue. High CSAT scores boost brand reputation and attract new customers.
Salad and Go has an overall CSAT of 73%, up 0 percentage points year-over-year. Texas and Oklahoma have the highest satisfaction at 76%, while Nevada shows the largest decrease. Arizona demonstrates the greatest growth in customer satisfaction. The CSAT dynamic data shows fluctuation between 71.31 and 75.17 during the period.
Average Check reflects spending per customer, vital for revenue insights and pricing strategy. It highlights customer value and spending habits.
Salad and Go's overall average check is $10.80, a 15.3% increase year-over-year. Oklahoma has the highest average check at $11.60, while Texas has the lowest at $10.40. Dynamic data indicates the average check fluctuated between $10.63 and $11.21 during the period.
Outlet count signals brand reach and growth. More outlets can mean higher market share, but also increased operational complexity and investment.
Salad and Go has the most outlets in Texas (65) and Arizona (63). Oklahoma has 10 outlets and Nevada has 5. The distribution indicates a strong presence in Texas and Arizona, with smaller operations in Oklahoma and Nevada.
Understanding competitors reveals market dynamics and customer choices. Tracking cross-visitation informs strategies to capture market share and improve offerings.
Salad and Go's top competitors based on cross-visitation are McDonald's (13.02%), Starbucks (8.46%), Chick-fil-A (7.96%), In-N-Out Burger (6.47%), and Taco Bell (6.22%). This suggests customers who visit Salad and Go also frequent these fast-food and cafe chains.
Traffic workload shows peak hours, enabling optimized staffing and resource allocation. Understanding customer flow maximizes efficiency and customer satisfaction.
Salad and Go experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (69.36). Traffic starts increasing at 6 AM, peaks midday, and gradually decreases after 6 PM, with no recorded traffic between 9 PM and 5 AM.
Analyzing consumer segments enables targeted marketing. Tailoring strategies by gender and generation maximizes engagement and brand affinity.
Salad and Go's customer base shows a higher affinity towards women (104 index) compared to men (96 index). Gen X exhibits the highest affinity (107 index), followed by Gen Y (100 index), while Gen Z shows a lower affinity (89 index).