Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Roy Rogers performance in the United States and how they change over time
See what factors influence Roy Rogers performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Roy Rogers' competitors in the United States
An analysis of Roy Rogers' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roy Rogers is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Roy Rogers holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a very strong market presence and high customer preference compared to its competitors. Performance peers in a similar position include Emmy Squared Pizza, Hops n Drops, Huey Luey's - Hiram, MR. KIMCHI KOREAN BBQ, El Vaquero Mexican Restaurant, and Pinchers.
Customer satisfaction is a key indicator of customer loyalty, brand perception, and the likelihood of repeat business and positive word-of-mouth.
Roy Rogers demonstrates an overall customer satisfaction of 65%, a 3.4 percentage point increase year-over-year. Customer satisfaction varies by state: New Jersey has 73% satisfaction (-20pp), Virginia 72% (+13.3pp), Maryland 72% (+3.4pp), and Pennsylvania 37% (-1.6pp). There was a peak in CSAT in June 2025, reaching 72.48%.
Average check reflects customer spending per visit, which influences overall revenue and profitability, as well as menu pricing and customer value perception.
The average check for Roy Rogers is $16, showing a slight decrease of 0.3% year-over-year. Pennsylvania has the highest average check at $18.2 USD. Average check values across May-July 2025, indicating slight variation with a high in May ($16.48) and a low in July ($15.54).
The number of outlets signifies brand reach and accessibility, which impacts market penetration, brand visibility, and potential revenue streams.
Roy Rogers has the highest number of outlets in Maryland (22). Virginia and Pennsylvania each have 7 outlets, New Jersey has 2, and West Virginia has 1. Outlet counts by state indicate geographic focus areas for Roy Rogers in the United States.
Competitor analysis helps brands understand their competitive landscape, identify threats and opportunities, and refine their strategies for market share and customer acquisition.
The top competitors for Roy Rogers, based on cross-visitation, are McDonald's (23.18%), Wendy's (12.36%), Chick-fil-A (11.70%), Burger King (9.27%), and Dunkin' (8.39%). Competitor data shows where Roy Rogers customers are also likely to visit, highlighting direct competition.
Understanding traffic workload by hour helps optimize staffing levels, manage inventory, and ensure efficient customer service during peak and off-peak times.
Roy Rogers' traffic workload peaks around 12 PM (77.06%) and remains high from 11 AM to 2 PM. Traffic starts picking up at 6 AM (17.26%) and declines after 7 PM. There is minimal traffic between 10 PM and 5 AM.
Analyzing consumer segments informs targeted marketing and positioning strategies, leveraging insights into gender and generational preferences to enhance engagement.
Roy Rogers shows high affinity with Women (index 73) and over-indexed with Men (index 125). Generational segments show high affinity with Gen X (index 131) and a low affinity with Gen Z (index 55). These values indicate how strongly a given segment is represented relative to the average consumer.