Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roy Rogers performance in the United States and how they change over time
See what factors influence Roy Rogers performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Roy Rogers is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Roy Rogers' competitors in the United States
An analysis of Roy Rogers' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roy Rogers' market performance is in the lower 41%, indicating a below average market standing. This suggests that Roy Rogers captures less foot traffic compared to its competitors. Performance peers in the same percentile range include El Nopal, Lava Lounge, La Colina Mexican Cantina, California Dreaming, The Greene Turtle Sports Bar & Grille, and Fiery Crab Seafood Restaurant And Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Roy Rogers' overall customer satisfaction is 68%, a 4 percentage point increase year-over-year. Maryland shows the highest CSAT at 75%, while Pennsylvania has the lowest at 36%. New Jersey experienced a significant decrease in CSAT (-25.3pp). The CSAT trend shows fluctuations between June and August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Roy Rogers' overall average check is $16.10, a 2% decrease year-over-year. Pennsylvania has the highest average check at $16.80, while Virginia has the lowest at $15.60. The average check fluctuated between June and August 2025, peaking in August.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess growth, market penetration, and geographic strengths.
Roy Rogers has the most outlets in Maryland (22), followed by Virginia and Pennsylvania (7 each). New Jersey has 3 outlets, while Ohio and West Virginia each have 1. This distribution highlights Maryland as a key market for Roy Rogers.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments, informing competitive strategies.
Roy Rogers' customers also frequently visit McDonald's (20.72%), Chick-fil-A (11.05%), Wendy's (10.50%), Dunkin' (9.94%), and Burger King (8.01%). This indicates these brands are key competitors attracting a similar customer base.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for efficiency.
Roy Rogers experiences peak traffic workload around 12 PM (75.64%), with a gradual increase starting from 6 AM. Traffic decreases after 1 PM, reaching lower levels in the evening. There is no traffic between 11 PM and 5 AM.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights help tailor messaging and positioning to resonate with specific groups.
Women are overrepresented among Roy Rogers' consumers (73% affinity), while men are significantly overrepresented (125% affinity). Gen X is overrepresented (125% affinity), while Gen Y (85% affinity) and Gen Z (58% affinity) are underrepresented.