Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Rita's Italian Ice & Frozen Custard is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rita's Italian Ice & Frozen Custard's market performance is at the 59th percentile, indicating an average/above average market standing. This means the brand is ahead of most competitors in attracting customer traffic. Performance peers in the same percentile range include The Toasted Yolk Cafe, Blaze Pizza, Cotton Patch Cafe, Earls Kitchen + Bar, The Hive at Estes Park Brewery, and Las Carretas Mexican Restaurant.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Overall customer satisfaction for Rita's Italian Ice & Frozen Custard is high at 83%, with a significant increase of 6.2 percentage points year-over-year. Utah shows the highest satisfaction at 97%, followed by Indiana at 93%. Michigan experienced a slight decrease in satisfaction. This indicates strong positive customer experiences, particularly in Utah and Indiana.
Average check reveals customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
The overall average check for Rita's Italian Ice & Frozen Custard is $40.70, showing a substantial increase of 219.5% year-over-year. Texas reports an average check of $40.70. The dynamic data shows fluctuations throughout the months, with a high in August ($48.28) and a low in July ($35.94). This suggests potential seasonal or promotional impacts on customer spending.
Number of outlets indicates brand reach and market penetration, affecting brand visibility and accessibility to customers.
Rita's Italian Ice & Frozen Custard has 195 outlets in Pennsylvania, making it the state with the highest number of locations. New Jersey follows with 110 outlets. This distribution highlights the brand's strong presence in the Northeast region, with opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Rita's Italian Ice & Frozen Custard, based on cross-visitation, are McDonald's (14.53%), Dunkin' (7.84%), Chick-fil-A (7.80%), Wendy's (6.07%), and Starbucks (5.63%). This indicates that customers who visit Rita's also frequent these fast-food and coffee chains, suggesting a need to differentiate and capture more customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Rita's Italian Ice & Frozen Custard experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest activity around 6:00 PM (64.96%). Traffic is minimal during early morning hours. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Rita's Italian Ice & Frozen Custard's customer base shows a slightly higher affinity among women (105 index) compared to men (95 index). Gen X shows a high affinity (113 index), while Gen Y (96 index) and Gen Z (81 index) are under-indexed. This suggests that marketing efforts should focus on attracting younger generations to increase their engagement.