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See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
See what factors influence Rita's Italian Ice & Frozen Custard performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
An analysis of Rita's Italian Ice & Frozen Custard' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rita's Italian Ice & Frozen Custard is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, indicating competitive strength and customer preference in the industry.
Rita's Italian Ice & Frozen Custard is in the top 1% of brands, indicating a leading market position. This high percentile signifies a strong brand presence and high customer preference compared to competitors such as Jack's, Logan's Roadhouse, Rally's, Condado Tacos and Moe's Southwest Grill.
Customer satisfaction (CSAT) reflects customer happiness, loyalty, and likelihood to recommend, directly impacting brand reputation and sales.
Overall customer satisfaction for Rita's Italian Ice & Frozen Custard is at 80%, a 6.4 percentage point increase year-over-year. Utah shows the highest CSAT at 96%, with a 30.2 percentage point growth. This indicates positive customer sentiment and improving brand perception.
Average check is the typical transaction value, revealing customer spending habits and potential revenue per visit, crucial for profitability.
The overall average check for Rita's Italian Ice & Frozen Custard is $39.10, showing a significant 225.3% increase year-over-year. In Texas, the average check is $39.10 USD. The fluctuations from May to July indicate variability in customer spending patterns.
Outlet count reflects brand reach and market presence, directly influencing accessibility and potential customer base in different regions.
Rita's Italian Ice & Frozen Custard has 193 outlets in Pennsylvania, the highest number, followed by New Jersey with 108 outlets. This distribution highlights key markets and regional brand strength.
Competitor analysis identifies top competing brands, informing strategies to capture market share and differentiate offerings effectively.
McDonald's (14.995%) is the most cross-visited brand by Rita's Italian Ice & Frozen Custard customers, followed by Dunkin' (8.9115%) and Chick-fil-A (7.7277%). This reveals the competitive landscape and potential areas for customer overlap.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and sales.
Peak traffic workload for Rita's Italian Ice & Frozen Custard occurs between 6 PM and 7 PM (62.86% - 66.22%), with substantial traffic from 2 PM to 8 PM. This data informs staffing and promotional strategies during high-demand hours.
Analyzing consumer segments by gender and generation informs targeted marketing, aligning offerings with consumer preferences and behaviors.
Women show a slightly higher affinity (103%) for Rita's compared to men (97%). Gen X exhibits the highest affinity (107%), while Gen Z is under-indexed (86%). These insights help tailor marketing to resonate with key demographics.