Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Polar Ice Cream performance in the South Africa and how they change over time
See what factors influence Polar Ice Cream performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Polar Ice Cream' competitors in the South Africa
An analysis of Polar Ice Cream' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Polar Ice Cream is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Polar Ice Cream's market performance is in the lower 32%, indicating a below-average market standing. This suggests the brand captures less foot traffic compared to competitors like Casa Bella, Now Now by Woolworths, Punjabi Tadka, Ceremony South Africa, Tasty Gallos and Bird & Co.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Polar Ice Cream boasts an 86% customer satisfaction, up 4.8 percentage points year-over-year. Western Cape leads with 90%, followed by Gauteng at 87%. However, Limpopo shows a significant decrease to 73%, indicating potential issues in that region.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Polar Ice Cream has 25 outlets in Gauteng and 24 in Western Cape, indicating a strong presence in these regions. KwaZulu-Natal has 10 outlets, while other provinces have fewer, suggesting room for expansion in those areas.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Polar Ice Cream's top competitors are McDonald's and KFC, both with 22.62% cross-visitation. Spur follows at 10.71%, with Chicken Licken and Nando's at 8.33%. This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Polar Ice Cream experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (51.14%) and 1 PM (51.42%). Traffic is minimal before 7 AM and after 6 PM, suggesting a need to optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring messaging.
Women show a high affinity (88%) towards Polar Ice Cream, while men show an even higher affinity (111%). Gen X demonstrates a very high affinity (370%), suggesting a strong connection with this generation. These insights can inform targeted marketing strategies.