Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fat Cake City performance in the South Africa and how they change over time
See what factors influence Fat Cake City performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fat Cake City' competitors in the South Africa
An analysis of Fat Cake City' competitors in the South Africa
In Cafés & Restaurants
·Jul – Sep 25
Fat Cake City is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fat Cake City's market performance is in the lower 35%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Peers in similar range: Millys, Swirl Smashed and Rolled Ice Cream, Calisto's Portuguese Restaurant, Stadium Fast Foods, The Social Grill, Libertino.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Fat Cake City's overall customer satisfaction is 55%, a 2.5 percentage point increase year-over-year. Gauteng shows the highest CSAT at 56% with a 3.8pp increase, while North West experienced a significant decrease of 22.4pp to 48%. Free State shows significant growth of 18.9pp to 46%.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Overall average check data is unavailable. In Gauteng, the average check is 138.6 ZAR with no growth. The average check fluctuated between 116.18 ZAR and 226.67 ZAR during the observed period.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
Fat Cake City has 68 outlets in Gauteng, dominating its presence. North West has 12 outlets, Mpumalanga 9, Free State 7, Limpopo 3, and Western Cape 2, showing varied regional coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Fat Cake City's top competitors are KFC (30.47% cross-visitation), McDonald's (28.12%), Spur (15.62%), Burger King (13.28%), and Chicken Licken (10.94%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Fat Cake City experiences peak traffic between 8 AM and 6 PM, with the highest workload around 5 PM (54.51%). Traffic is minimal between midnight and 6 AM, suggesting overnight operations are limited.
Understanding consumer segments enables targeted marketing and product development for optimal engagement.
Women have an affinity index of 71, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 128, indicating they are over-indexed. Gen Y has an affinity index of 122, indicating they are over-indexed. Gen Z has an affinity index of 329, indicating they are highly over-indexed.