Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Fat Cake City performance in the South Africa and how they change over time
See what factors influence Fat Cake City performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Fat Cake City is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Fat Cake City' competitors in the South Africa
An analysis of Fat Cake City' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
Fat Cake City's market performance is in the top 1%, marking it as a leading brand. This percentile reflects a significant market share, indicating strong competitive positioning versus peers like Calisto's.
Customer satisfaction (CSAT) indicates loyalty. Tracking overall and location-based CSAT helps refine service and target improvements effectively.
Overall customer satisfaction for Fat Cake City is 47%, up by 2.1 percentage points year-over-year. Western Cape shows high satisfaction at 79%, while North West decreased to 43%. Focus on maintaining Western Cape and improving North West.
Average check reflects spending per customer. Monitoring trends helps optimize pricing and promotions, boosting revenue and understanding customer value.
The overall average check for Fat Cake City is 132.20 ZAR, a decrease of 8.7% year-over-year. Gauteng averages 113.60 ZAR with no growth. Understanding these trends can inform pricing and promotional strategies.
Competitor analysis shows market rivalry. Identifying frequently visited brands helps in strategic positioning and understanding customer preferences.
Fat Cake City's top competitors are KFC (32.37%), McDonald's (20.23%), and Spur (16.18%). Understanding customer overlap with these brands informs competitive strategies.
Consumer segments guide targeted strategies. Affinity analysis by gender/generation informs relevant marketing, boosting engagement and brand resonance.
Fat Cake City shows a high affinity index for Men (126%) and Gen Z (153%), indicating they are overrepresented among customers. Women (68%) and Gen Y (93%) are underrepresented, suggesting potential marketing focus areas.