Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fat Cake City performance in the South Africa and how they change over time
See what factors influence Fat Cake City performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fat Cake City' competitors in the South Africa
An analysis of Fat Cake City' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Fat Cake City is in the lower 37% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fat Cake City's market performance is in the lower 37% within the Cafe & Restaurants industry in South Africa. This indicates a below average market standing relative to competitors. Performance peers in the same percentile range include The Cousins Trattoria, Polar Ice Cream, and Kota Joe Roadhouse.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategy and marketing efforts.
Fat Cake City's top competitors based on customer cross-visitation are KFC (31.82%), McDonald's (19.32%), Spur (15.91%), Wimpy (13.64%), and Chicken Licken (11.36%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Fat Cake City experiences peak traffic workload between 16:00 and 17:00 (54.18% and 56.43% respectively), with a gradual increase starting from 07:00. The lowest traffic workload occurs between 00:00 and 06:00, indicating nighttime inactivity.
Consumer segments help tailor marketing. Gender and generation insights enable targeted campaigns and product development.
Fat Cake City's customer base shows a high affinity towards women (86% affinity index) and Gen Y (185% affinity index). This suggests that Fat Cake City is more appealing to women and Gen Y compared to the average cafe & restaurant consumer.