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Managing Partner, Global Business Development
See what factors influence Pizza King performance in the United States and how they change over time
See what factors influence Pizza King performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza King' competitors in the United States
An analysis of Pizza King' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates Pizza King's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Pizza King's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile shows strong customer preference relative to its competitors such as Fish City Grill, Rubio's Coastal Grill and Mancino's Pizza & Grinders, which are positioned in the same range.
Customer satisfaction is crucial for brand loyalty, influencing repeat business and positive word-of-mouth, both vital for sustainable growth.
Pizza King's overall customer satisfaction (CSAT) is 75%, with a 4.5pp increase year-over-year. Satisfaction varies by state, with Tennessee at 90% and Indiana at 74%. The CSAT dynamic data shows fluctuations between 71.60% and 78.82% from May to July 2025, meaning a slight growth.
Average check reveals customer spending habits, impacting revenue and profitability, indicating the brand's pricing power and perceived value.
Pizza King's overall average check is $22.20, a decrease of 0.7% year-over-year. Average check values vary by state, from $14.60 in Florida to $30.50 in Tennessee. The dynamic data shows fluctuations between $20.16 and $25.40 from May to July 2025, meaning stability.
Outlet count reflects brand reach, signaling market penetration and expansion efforts, directly impacting revenue potential and brand awareness.
Pizza King has 100 outlets in the United States, with the majority (82) located in Indiana. Other states include California (4), Virginia (2), Tennessee (2), Florida (1), Colorado (1), Michigan (1), New Jersey (1), Illinois (1), and Pennsylvania (1). This distribution highlights a strong regional presence in Indiana.
Analyzing competitors helps a brand understand its market positioning and identify opportunities to differentiate itself.
Pizza King's top competitors based on cross-visitation are McDonald's (18.79%), Taco Bell (8.77%), Wendy's (8.35%), Culver's (8.14%), and Pizza Hut (7.31%). This indicates that customers who visit Pizza King also frequently visit these fast-food chains.
Understanding traffic patterns helps optimize staffing, resource allocation, and marketing efforts for peak efficiency and customer satisfaction.
Pizza King experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic volume occurring at 6 PM (56.17%) and 7 PM (58.82%). Traffic is lowest between 3 AM and 5 AM. This workload insight facilitates resource allocation for optimal operation.
Analyzing consumer segments allows for targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Pizza King's customer base shows a high affinity towards women (97) and men (103). Generationally, Gen X is overrepresented (132), while Gen Y (70) and Gen Z (86) are underrepresented. These affinity values indicate engagement levels relative to the average consumer (100).