Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Thailand and how they change over time
See what factors influence Pizza Hut performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pizza Hut is ahead of most brands
Sample of brands in the same percentile
An analysis of Pizza Hut' competitors in the Thailand
An analysis of Pizza Hut' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance in Thailand is at the 70th percentile, indicating an average/above average market standing. This means Pizza Hut performs better than 70% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include TONKATSU AOKI One Bangkok, ครัวตะนาวศรี, MK Restaurant, Amritsr, Sizzler, and NIKU NIKU Japanese BBQ.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Pizza Hut in Thailand has an overall customer satisfaction of 81%, a significant increase of 25.3 percentage points year-over-year. Nakhon Ratchasima Province shows the highest CSAT at 94%, while Chiang Mai Province has the lowest at 69%. The CSAT trend shows fluctuations between 77.60 and 86.53 during the reported period.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability strategies for the brand.
The average check for Pizza Hut in Thailand is 445.7 THB, a 5.1% increase year-over-year. Songkhla Province has the highest average check at 681.8 THB. The average check fluctuated between 384.13 THB and 520.81 THB during the reported period.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation across different locations.
Pizza Hut has the highest number of outlets in Pathum Thani and Chon Buri Provinces, with 14 outlets each. Phuket Province has 8 outlets, while Samut Prakan and Nakhon Ratchasima Provinces each have 6 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for the brand.
The top competitors for Pizza Hut in Thailand, based on cross-visitation, are Café Amazon (10.73%), KFC (8.30%), McDonald's (6.92%), Starbucks (5.88%), and The Pizza Company (5.88%). This indicates that customers who visit Pizza Hut also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Pizza Hut's peak traffic workload in Thailand occurs between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM (59.02). Traffic is minimal between midnight and 8:00 AM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Pizza Hut's customer base in Thailand shows a higher affinity towards women (91%) compared to men (108%). Among generations, Gen X shows the highest affinity (115%), followed by Gen Y (101%), while Gen Z is under-indexed (85%).