Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Pizza Company performance in the Thailand and how they change over time
See what factors influence The Pizza Company performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Pizza Company' competitors in the Thailand
An analysis of The Pizza Company' competitors in the Thailand
In Cafés & Restaurants
·Jul – Sep 25
The Pizza Company is in the top 19% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Pizza Company holds a market performance percentile of 81 in Thailand's Cafe & Restaurants industry, indicating an above-average market position. This suggests a strong competitive standing relative to peers. Performance peers in the same range: KIRI burger & bowl, Mo-Mo-Paradise, Krua Ban Pa Boon 2, DON (ด้ง) @SiamCenter, Prime Burger, เปียงยาง ปิ้งย่างเกาหลี 219 ที่สุดในศาลายา pyongyangBBQ 평양.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
The Pizza Company's overall customer satisfaction is 76%, a decrease of 15.6 percentage points year-over-year. However, several provinces show high satisfaction, with Phitsanulok and Phra Nakhon Si Ayutthaya Provinces at 100%. This suggests regional strengths despite the overall decline.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The Pizza Company's average check is 463.5 THB, a 2.1% increase year-over-year. Phitsanulok Province has the highest average check at 694.9 THB. This indicates increased spending per customer, potentially driven by menu adjustments or customer preferences.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility.
The Pizza Company has the most outlets in Chon Buri Province (28), followed by Samut Prakan and Nonthaburi/Pathum Thani Provinces (21 and 20, respectively). This distribution highlights key regions for the brand's presence and potential for further expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The Pizza Company's top competitors based on cross-visitation are Café Amazon (8.78%), McDonald's (8.13%), KFC (6.03%), Starbucks (4.59%), and Suki Teenoi (4.19%). This indicates shared customer bases and the need to differentiate offerings to maintain market share.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
The Pizza Company experiences peak traffic workload between 16:00 and 19:00 (4:00 PM - 7:00 PM), with the highest workload at 18:00 (6:00 PM). Traffic is lowest between 3:00 and 7:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
The Pizza Company's consumer base shows a high affinity towards women (114 index) and Gen X (116 index), indicating these segments are overrepresented among customers. Gen Z is underrepresented (54 index), suggesting a need to tailor marketing to attract this younger demographic.