Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Pizza Company performance in the Thailand and how they change over time
See what factors influence The Pizza Company performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Pizza Company' competitors in the Thailand
An analysis of The Pizza Company' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Pizza Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
The Pizza Company holds a leading position in Thailand's Cafe & Restaurants industry with a 99th percentile market performance. This indicates a dominant market share. Performance peers in the same range include Krua Ban Pa Boon 2, Kodtalay Seafood Buffet, Keereetara Riverside, HITORI SHABU สาขา, Keeree Mantra Kanchanaburi, and เปียงยาง ปิ้งย่างเกาหลี 219 ที่สุดในศาลายา pyongyangBBQ 평양.
Customer satisfaction (CSAT) is a key performance indicator (KPI) of how well a company's products and services meet customer expectations.
The Pizza Company's overall CSAT is 74%, a decrease of 10.6 percentage points year-over-year. CSAT varies by location, with Phitsanulok Province at 99% and growing, while other provinces show differing satisfaction levels. The trend line shows fluctuations between 71.15 and 77.33 over the reported period.
Average check reflects customer spending habits and pricing strategy effectiveness, directly impacting revenue and profitability.
The Pizza Company's overall average check is 463.4 THB, a 1.9% increase year-over-year. Surat Thani Province has the highest average check at 763.6 THB. The trend line fluctuates between 444.69 and 490.86, indicating variability in customer spending over time.
Outlet count signifies brand reach and market penetration, crucial for accessibility and capturing market share.
The Pizza Company has the highest number of outlets in Chon Buri Province (29). Samut Prakan, Nonthaburi, and Pathum Thani Provinces have 21, 20, and 20 outlets, respectively. This distribution reflects the brand's strategic focus on specific regions within Thailand.
Competitor analysis reveals key players impacting market share, guiding strategic positioning and competitive advantage.
The Pizza Company's top competitors based on customer cross-visitation are Café Amazon (10.43%), McDonald's (8.22%), KFC (6.43%), Starbucks (5.69%), and Suki Teenoi (4.11%). This indicates shared customer interest with these brands in Thailand's Cafe & Restaurants sector.
Traffic workload by hour reveals peak hours, enabling efficient staffing and resource allocation to maximize sales.
The Pizza Company experiences peak traffic workload between 17:00 and 19:00 (58.32% to 60.40%), suggesting dinner time is the busiest period. Traffic significantly decreases after 21:00, reaching its lowest point between 3:00 and 6:00.
Consumer segment analysis informs marketing strategies by understanding demographic preferences and behavior patterns.
The consumer data indicates that the index for women is 65%, while for men it is 124%. Among generations, Gen X has an index of 119%, Gen Y is 98%, and Gen Z is 60%. Men and Gen X are over-represented compared to average consumer.