Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Thailand and how they change over time
See what factors influence McDonald's performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Thailand
An analysis of McDonald's' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's in Thailand holds a leading market performance with a percentile of 99, placing it in the top 1%. This indicates a strong competitive position relative to peers like Starbucks and YOU&I Premium Suki Buffet.
Customer satisfaction is crucial as it reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth.
McDonald's in Thailand shows an overall customer satisfaction of 69%, a decrease of 3.9 percentage points year-over-year. Udon Thani Province leads in CSAT at 100%, while Ratchaburi Province experienced a decrease.
Average check reveals customer spending habits and pricing effectiveness, directly impacting revenue and profitability per transaction.
The average check for McDonald's in Thailand is 247.7 THB, showing a slight increase of 0.2% year-over-year. Surat Thani Province has the highest average check at 350 THB.
Outlet count indicates brand reach and accessibility, influencing market penetration and revenue potential across different regions.
McDonald's has the most outlets in Chon Buri Province (19), indicating a strong presence in that area. Samut Prakan Province follows with 14 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning efforts.
Café Amazon and Starbucks are the top competitors for McDonald's in Thailand, with cross-visitation rates of 9.97% and 9.69%, respectively. This suggests a significant overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow patterns.
McDonald's in Thailand experiences peak traffic workload between 17:00 and 19:00 (5:00 PM to 7:00 PM), with the highest workload at 18:00. Traffic is lowest in the early morning hours.
Consumer segments guide targeted marketing by revealing demographic preferences, enabling tailored campaigns and product offerings.
McDonald's in Thailand shows a higher affinity among men (124) compared to women (65). Gen X exhibits the highest affinity (137), while Gen Z shows a lower affinity (63).