Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Thailand and how they change over time
See what factors influence McDonald's performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Thailand
An analysis of McDonald's' competitors in the Thailand
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
McDonald's holds the 85th percentile in Thailand's Cafe & Restaurants industry, indicating an above-average market performance. This position reflects a strong customer base compared to competitors like Cafe phuket view point and Starbucks, which are in a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
McDonald's overall CSAT in Thailand is 71%, a decrease of 2.4 percentage points year-over-year. While some provinces show 100% satisfaction, the overall decline suggests a need to address customer concerns to maintain loyalty and improve brand perception.
Average check (Avg Check) indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
McDonald's average check in Thailand is 264.2 THB, a 6.5% increase year-over-year. Surat Thani Province has the highest average check at 417.9 THB. The overall increase suggests successful upselling or price adjustments.
Outlet count reflects market reach and brand accessibility. Monitoring outlet distribution informs expansion and market penetration strategies.
McDonald's has a significant presence in Thailand, with Chon Buri Province leading with 19 outlets. This distribution indicates strategic focus on key regions, influencing market share and brand visibility across the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in Thailand also frequently visit Café Amazon (9.14% cross-visitation) and Starbucks (8.70% cross-visitation). This overlap highlights these brands as key competitors, suggesting similar customer appeal and market positioning.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
McDonald's in Thailand experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (64.12). This data informs staffing and promotional strategies to manage peak demand effectively.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for improved engagement and ROI.
McDonald's in Thailand shows a higher affinity among women (58%) and Gen X (138%). This suggests that marketing efforts could be tailored to appeal to these demographics, while also considering strategies to engage other segments.