Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Thailand and how they change over time
See what factors influence McDonald's performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Thailand
An analysis of McDonald's' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 85th percentile in Thailand's Cafe & Restaurants industry, indicating an above-average market position. This means McDonald's captures more foot traffic than most competitors. Performance peers in the same percentile range include Cafe phuket view point, Swensen's, The Village Farm To Café, KIRI burger & bowl, and Prime Burger.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Café Amazon (9.65%) and Starbucks (9.17%) are the top competitors whose customers also visit McDonald's in Thailand. This cross-visitation data highlights shared customer bases and potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Thailand experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (65.45%). Traffic is lowest between 3:00 and 5:00. This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
McDonald's customers in Thailand show a higher affinity towards men (139 index) compared to women. Gen X (148 index) shows the highest affinity, while Gen Z (63 index) is underrepresented. This suggests targeted marketing towards men and Gen X could be particularly effective.