Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MK Restaurant performance in the Thailand and how they change over time
See what factors influence MK Restaurant performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MK Restaurant' competitors in the Thailand
An analysis of MK Restaurant' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
MK Restaurant is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
MK Restaurant holds the 99th percentile, a leading position. This signifies a strong market presence, attracting a substantial customer base compared to competitors like Phuket, Shree Bhavan Pure South Indian Vegetarian Restaurant, Baan Chi, Sushiro, Dong E, and เย็นตาโฟกั้งแม่เจริญ หนองมน.
Customer satisfaction is crucial for brand loyalty and growth, directly impacting revisit rates and positive word-of-mouth.
Overall customer satisfaction for MK Restaurant is 71%, up 7.2 percentage points year-over-year. Surat Thani Province shows the highest satisfaction (90%), while Nakhon Ratchasima Province, Samut Prakan Province, and Chiang Rai Province show decrease. Nonthaburi Province shows significant increase. CSAT varied from 67.95 to 73.49 during the reporting period.
Average check reveals customer spending habits and informs pricing strategies, impacting revenue and profitability.
The overall average check for MK Restaurant is 484.4 THB, a decrease of 17.5% year-over-year. Chon Buri Province has the highest average check (587.5 THB). The average check amount varied between 449.62 THB and 567.63 THB during the observed period.
Outlet count indicates brand reach and accessibility, influencing market penetration and brand visibility.
MK Restaurant has the most outlets in Nonthaburi Province (20), followed by Chon Buri Province (19). Other provinces have lower numbers. This distribution reflects the brand's strategic focus on specific regions.
Understanding key competitors and customer visitation patterns informs competitive strategies and market positioning.
Café Amazon (10.10%) and Starbucks (9.33%) are the top competitors visited by MK Restaurant's customers, followed by KFC (6.92%), Suki Teenoi (5.82%) and Swensen's (4.94%). This indicates shared customer interests within the cafe & restaurant sector.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
MK Restaurant experiences peak traffic workload between 10:00 and 20:00, with the highest activity between 17:00 and 19:00. This data informs staffing and operational decisions.
Analyzing consumer segments informs targeted marketing and positioning strategies by understanding customer demographics.
Women (Affinity Index 77) is under-indexed. Men (Affinity Index 116) are over-indexed. Gen X (99), Gen Y (101) and Gen Z (98) is fairly average representation.