Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MK Restaurant performance in the Thailand and how they change over time
See what factors influence MK Restaurant performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MK Restaurant' competitors in the Thailand
An analysis of MK Restaurant' competitors in the Thailand
In Cafés & Restaurants
·Jul – Sep 25
MK Restaurant is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
MK Restaurant's market performance is at the 70th percentile, indicating an average/above average market standing. This means MK Restaurant performs better than 70% of brands in the Cafe & Restaurants industry in Thailand. Performance peers in the same percentile range include Amritsr, NIKU NIKU Japanese BBQ, Sizzler, ครัวตะนาวศรี, TONKATSU AOKI One Bangkok, and Pizza Hut.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. Higher CSAT scores indicate stronger performance.
MK Restaurant's overall CSAT is 72%, a 4.2 percentage point increase year-over-year, indicating improved customer satisfaction. Pathum Thani Province shows the highest CSAT at 80%, while Khon Kaen Province has the lowest at 70%. The CSAT trend shows fluctuations between 70.68 and 74.57 during the reporting period.
Average check (Avg Check) reflects spending per customer, influencing revenue. Tracking it helps optimize pricing and identify upselling opportunities.
MK Restaurant's overall average check is 522.2 THB, a 9.6% decrease year-over-year. Chon Buri Province has the highest average check at 705.8 THB. The average check trend shows fluctuations between 464.29 and 597.31 THB during the reporting period.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness for customers.
MK Restaurant has the most outlets in Nonthaburi Province (21), followed by Chon Buri Province (19). Khon Kaen Province has the fewest outlets among the top locations listed (7). This distribution highlights regional strengths and potential expansion areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning for the brand.
MK Restaurant's top competitors based on cross-visitation are Café Amazon (10.62%), KFC (7.23%), Starbucks (6.92%), Suki Teenoi (4.62%), and Swensen's (3.85%). This indicates that customers who visit MK Restaurant also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
MK Restaurant experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 6:00 PM (56.82%) and 7:00 PM (59.33%). Traffic is significantly lower during early morning hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
MK Restaurant's customer base shows a gender affinity index of 125 for men and 72 for women, indicating men are overrepresented and women are underrepresented compared to the average consumer. For generations, Gen Z has an affinity index of 111, while Gen X and Gen Y both have an affinity index of 99.