Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Thailand and how they change over time
See what factors influence KFC performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Thailand
An analysis of KFC' competitors in the Thailand
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 9% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Thailand holds a leading market performance at the 91st percentile. This indicates a strong competitive position, reflecting high customer preference compared to peers like HITORI SHABU, Mee An Ja Kin Cafe & Restaurant, The Coffee Club and The Village Farm To Café.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
KFC Thailand's overall CSAT is 77%, a 17.9 percentage point increase year-over-year. Udon Thani Province shows the highest CSAT at 96%, while Surat Thani Province shows the highest growth at 47.4 percentage points. This indicates improved customer experiences across most locations.
Average check (AvgCheck) indicates customer spending per visit, influencing revenue. Monitoring AvgCheck helps optimize pricing and promotions for profitability.
The overall average check for KFC in Thailand is 289.1 THB, a 15.9% increase year-over-year. Nǭngbūa Lamphū has the highest average check at 730 THB. This suggests increased spending per customer, potentially due to menu updates or pricing adjustments.
Outlet count reflects brand reach and market presence. Growth indicates expansion and investment, while distribution impacts accessibility and convenience.
KFC in Thailand has the highest number of outlets in Chon Buri Province (58), followed by Samut Prakan Province (52). This distribution highlights key regions for KFC's presence, indicating strategic focus on these areas for market penetration.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Café Amazon (12.17%), McDonald's (8.24%), and Starbucks (6.71%) are the top competitors with the highest cross-visitation from KFC customers in Thailand. This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns optimizes staffing, promotions, and resource allocation for efficiency.
KFC in Thailand experiences peak traffic workload between 16:00 and 19:00, with the highest workload at 18:00 (56.75). The lowest traffic is between 3:00 and 5:00. This data informs staffing and promotional strategies to match customer demand.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for maximum impact.
KFC in Thailand shows a high affinity with women (81%) and men (117%). Gen X shows a high affinity (124%), while Gen Z is under-indexed (72%). This suggests targeted marketing towards Gen X and understanding Gen Z preferences.