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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Thailand and how they change over time
See what factors influence KFC performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Thailand
An analysis of KFC' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Thailand has a market performance percentile of 93, indicating a leading position. This means KFC captures a significant share of customer visits compared to other Cafe & Restaurants. Peers include MAGURO, SUSHI SEKI, Suki Teenoi, and Amritsr Restaurant.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Thailand, based on cross-visitation, are Café Amazon (13.31%), McDonald's (7.74%), Starbucks (6.76%), Suki Teenoi (5.36%), and Burger King (4.04%). This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
KFC in Thailand experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around 5:00 PM to 6:00 PM. This data helps optimize staffing levels to meet customer demand during busy periods.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
KFC's customer base in Thailand shows a high affinity towards women (83%) and men (115%). Gen X is overrepresented (127%), while Gen Y (97%) and Gen Z (73%) are underrepresented, suggesting targeted marketing opportunities.