Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Thailand and how they change over time
See what factors influence KFC performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Thailand
An analysis of KFC' competitors in the Thailand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC Thailand holds a leading market performance at the 99th percentile. This indicates a strong competitive position, signifying high customer preference. Peers like Swensen's, MAGURO, Suki Teenoi and The Coffee Club share the same percentile.
Customer satisfaction is key to brand loyalty and growth. Higher CSAT scores often correlate with increased revenue and positive word-of-mouth.
KFC Thailand's overall customer satisfaction (CSAT) is at 71%, showing a significant increase of 12.1 percentage points year-over-year. Nǭngbūa Lamphū and Udon Thani Province show highest CSAT at 95%.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
The average check for KFC Thailand is 275.1 THB, up 8.3% year-over-year. Nǭngbūa Lamphū has the highest average check at 816.1 THB. Increasing average check implies higher spending per customer.
Outlet count indicates brand reach and accessibility. More outlets generally translate to greater market presence and potential revenue.
KFC Thailand has the most outlets in Chon Buri Province (58), followed by Samut Prakan Province (51). A higher outlet count suggests wider market coverage and customer convenience.
Analyzing competitors helps a brand understand the competitive landscape and identify opportunities for differentiation and market share growth.
KFC Thailand's main competitors based on cross-visitation are Café Amazon (13.01%), McDonald's (9.02%), and Starbucks (7.25%). These brands capture a significant portion of KFC's potential customer base.
Traffic workload insights help optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Traffic at KFC Thailand peaks between 16:00 and 18:00, reaching over 56% of daily traffic. Traffic is lowest in the early morning hours. This data informs staffing and marketing strategies.
Understanding consumer segments helps tailor marketing efforts for maximum impact. Affinity insights inform targeted campaigns and product positioning.
KFC Thailand's customer base shows a high affinity for Women(69) and Gen X (128). Gen Y (99) is close to average affinity and Gen Z (71) is with low affinity.