Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Go Go performance in the United Kingdom and how they change over time
See what factors influence Pizza Go Go performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Go Go' competitors in the United Kingdom
An analysis of Pizza Go Go' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Pizza Go Go is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Go Go's market performance is at the 57th percentile, indicating an average/above average market standing. This means Pizza Go Go is ahead of most brands in the Cafe & Restaurants industry in the United Kingdom. Performance peers in the same percentile range include Dixy chicken, Coppa Club, Dirty Bones, Popeyes Louisiana Chicken, TORO's Steakhouse, and Roti King.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Pizza Go Go's overall customer satisfaction is 74%, a slight decrease of 0.8 percentage points year-over-year. CSAT in England is 75%, while in Wales it's significantly lower at 41%, with a substantial decrease of 29.2 percentage points. This suggests a need to investigate and address customer satisfaction issues specifically in Wales.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Pizza Go Go is £18.8, a 4.9% increase year-over-year, indicating customers are spending slightly more per order. In England, the average check is also £18.8. The average check has varied between £17.02 and £20.86 during the period.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Pizza Go Go has 142 outlets in England and 2 in Wales. The distribution of outlets is heavily concentrated in England, suggesting a potential opportunity to expand presence in Wales.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Pizza Go Go, based on customer cross-visitation, are McDonald's (11.67%), KFC (5.67%), Pepe's (3.67%), Subway (3.00%), and Tops Pizza (2.67%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Pizza Go Go experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload occurring between 5:00 PM and 8:00 PM. There is minimal activity between 1:00 AM and 10:00 AM. This data can inform staffing and marketing strategies to optimize for peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Pizza Go Go's consumers (Affinity Index 59), while men are significantly overrepresented (Affinity Index 133). Gen Y is highly overrepresented (Affinity Index 155), while Gen X (Affinity Index 48) and Gen Z (Affinity Index 56) are underrepresented. This suggests a high affinity among Gen Y and men, with opportunities to engage Gen X and Gen Z.