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Managing Partner, Global Business Development
See what factors influence Tops Pizza performance in the United Kingdom and how they change over time
See what factors influence Tops Pizza performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Tops Pizza' competitors in the United Kingdom
An analysis of Tops Pizza' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tops Pizza is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tops Pizza holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in the United Kingdom. This high percentile indicates a strong market presence compared to competitors such as EL&N London, Gaucho, and Chiquito, all at the same percentile.
CSAT is critical for understanding customer loyalty and identifying areas for service improvement, directly impacting revenue and brand reputation.
Tops Pizza's overall customer satisfaction (CSAT) is 81%, reflecting generally positive customer sentiment. However, a year-over-year decrease of 5.8 percentage points suggests a need to investigate and address potential issues affecting customer experience, particularly in England where CSAT is also down 6%.
Average check reveals customer spending habits, crucial for pricing strategies, menu optimization, and revenue forecasting.
The average check for Tops Pizza is £16.5, showing a slight increase of 0.5% compared to the previous year. This suggests customers are spending slightly more per visit, though flat growth in England may indicate regional differences to explore.
Identifying top competitors by cross-visitation highlights key market rivals and shared customer base for strategic positioning.
Tops Pizza's main competitors based on customer cross-visitation are McDonald's (8.85%), KFC (6.19%), and German Doner Kebab (3.83%). This indicates that customers who visit Tops Pizza also frequently visit these fast-food chains, showing opportunities for competitive strategies.
Consumer segment analysis enables targeted marketing, enhancing engagement and ROI by tailoring messages to specific demographics.
Tops Pizza exhibits stronger affinity with men (Index 130) and Gen Y (Index 154), meaning these segments are overrepresented among their customers. Women (Index 58), Gen X (Index 47), and Gen Z (Index 99) are underrepresented, which suggests possible areas for targeted marketing or product adjustments.
Cafés & Restaurants