Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dixy chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Dixy chicken' competitors in the United Kingdom
An analysis of Dixy chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
Dixy chicken holds a leading position, ranking in the top 1% within the Cafe & Restaurants industry in the United Kingdom. This shows very strong brand’s share of foot traffic. Performance peers also at 99 percentile: SUSHISAMBA, Dawat, Simmons Bar, Saravanaa Bhavan, Ole & Steen, Plaza Premium Lounge.
CSAT reflects customer happiness, influencing loyalty and brand reputation; higher scores usually correlate with stronger business outcomes.
Dixy chicken's overall customer satisfaction (CSAT) is 62%, a 3.8 percentage point increase year-over-year. CSAT in England is also 62% (up 3.7pp), but lower in Scotland at 25% (up 5pp). The trend from May to July 2025 shows fluctuating CSAT, ending at 53.70%.
Average check size indicates customer spending habits. Monitoring trends informs pricing strategies and revenue forecasting decisions.
The overall average check for Dixy chicken is 14.5 GBP, a decrease of 5.6% year-over-year. In England, the average check is 14.5 GBP. In Scotland, it is 14.1 GBP. Average check fluctuates between 14.03 GBP and 14.78 GBP during the period.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive advantages.
Customers of Dixy chicken also visit McDonald's (9.55% cross-visitation), KFC (6.21%), Pepe's (3.82%), chaiiwala (3.34%), and Costa Coffee (3.10%). McDonald's and KFC are the leading brands with the most shared customers.
Analyzing consumer segments enables tailored marketing, product development, and communication strategies for better engagement.
Dixy chicken's customer base shows affinity skews. Women are under-indexed (62) compared to the average. Men are over-indexed (128). Gen X segment affinity is 68, Gen Y 123 and Gen Z 101, highlighting varied generation engagement.