Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dixy chicken is ahead of most brands
Sample of brands in the same percentile
An analysis of Dixy chicken' competitors in the United Kingdom
An analysis of Dixy chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dixy chicken's market performance is at the 56th percentile, indicating an average/above average market standing. This means Dixy chicken captures more customer foot traffic than 56% of Cafe & Restaurants brands in the United Kingdom. Performance peers in the same percentile range include Indian Lounge, Marugame Udon, WatchHouse, Manolo, Hawksmoor and Dirty Bones.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Dixy chicken, based on customer cross-visitation, are McDonald's (9.73%), KFC (8.03%), Pepe's (7.06%), JD Wetherspoon (3.41%), and German Doner Kebab (3.16%). This indicates that customers who visit Dixy chicken also frequently visit these fast-food and restaurant chains.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
Dixy chicken experiences peak traffic workload between 11:00 and 23:00, with the highest traffic at 19:00 (58.02%). The lowest traffic is between 0:00 and 9:00. This data helps optimize staffing and promotions based on customer traffic patterns.
Understanding consumer segments by Gender and Generation enables targeted marketing and positioning strategies.
Dixy chicken's customer base shows a high affinity for women (61%), while men are over-represented (132%). Among generations, Gen X is under-indexed (67%), Gen Y is over-represented (132%), and Gen Z is under-indexed (66%). This suggests targeted marketing towards men and Gen Y could be particularly effective.