Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dixy chicken' competitors in the United Kingdom
An analysis of Dixy chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dixy chicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dixy chicken's market performance is at the 57th percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to its peers. Performance peers in the same percentile: Popeyes Louisiana Chicken, TORO's Steakhouse, The Urban Chocolatier, Roti King, Roxy Lanes, Pizza Go Go.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Dixy chicken's overall customer satisfaction is 59%, a 1.5pp increase year-over-year, indicating improved customer perception. Satisfaction in England is 59%, while Scotland shows a higher growth of 8.3pp, reaching 58%. The CSAT trend shows fluctuations between 53.86% and 63.36% during the observed period.
Average check is a key revenue indicator, reflecting customer spending per visit. Monitoring this metric helps optimize pricing and promotional strategies.
The overall average check for Dixy chicken is £14.60, a 3.6% decrease year-over-year, suggesting customers are spending slightly less per visit. The average check in England is £14.60. The average check fluctuated between £14.29 and £15.08 during the observed period.
Outlet count indicates brand reach and market presence. Expansion strategies directly impact revenue potential and brand visibility.
Dixy chicken has 120 outlets in England and 1 outlet in Scotland. The distribution of outlets is heavily concentrated in England, indicating a strong regional presence there.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts to gain market share.
Dixy chicken's top competitors based on customer cross-visitation are McDonald's (9.42%), KFC (7.79%), Pepe's (6.17%), JD Wetherspoon (3.57%), and BURGER & SAUCE (2.60%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, enabling optimized staffing, inventory management, and targeted promotions.
Dixy chicken experiences peak traffic workload between 11:00 and 23:00, with the highest activity around 19:00 (51.84%). Traffic is minimal between 0:00 and 10:00, indicating a strong evening and late-night demand.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and brand affinity with specific demographics.
Dixy chicken's customer base shows a higher affinity among men (135 index) compared to women (57 index). Gen Y (126 index) and Gen Z (118 index) show higher affinity compared to Gen X (58 index), suggesting a younger demographic is more engaged with the brand.