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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence King BBQ performance in the Vietnam and how they change over time
See what factors influence King BBQ performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of King BBQ' competitors in the Vietnam
An analysis of King BBQ' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
King BBQ is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
King BBQ's market performance is at the 68th percentile, indicating an average/above average market standing. This means King BBQ is ahead of many competitors in Vietnam's Cafe & Restaurants industry. Performance peers in the same range include YAKIMONO and Bò Tơ Nhân Phát.
Customer satisfaction (CSAT) reflects how happy customers are, directly impacting loyalty, recommendations, and long-term brand success.
King BBQ's overall customer satisfaction is 87%, a 3.8 percentage point increase year-over-year. Khánh Hòa Province shows the highest CSAT at 98%, while Phú Yên Province has the lowest at 86% with a decrease of 9.7 percentage points. This indicates strong positive sentiment overall, with regional variations.
Average check reveals how much customers spend per visit, crucial for revenue forecasting and understanding customer spending habits.
King BBQ's overall average check is 403.7K VND, a 2% increase year-over-year. Cà Mau Province has the highest average check at 415.9K VND. This suggests a slight increase in customer spending compared to the previous year.
Outlet count indicates brand reach and expansion, reflecting investment and potential market penetration in different regions.
King BBQ has 3 outlets each in An Giang, Vĩnh Long, Đồng Tháp and Thanh Hóa Provinces. Cà Mau, Nghệ An, Phú Thọ, Quảng Ngãi and Quảng Ninh Provinces have 2 outlets each. Phú Yên Province has 1 outlet. This shows a concentrated presence in certain provinces.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
King BBQ's top competitors based on cross-visitation are Hotpot Story (7.37%), Jollibee (6.47%), GoGi House (3.57%), Highlands Coffee (3.35%), and KFC (3.35%). This indicates that customers who visit King BBQ also frequently visit these brands.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation for better customer service and efficiency.
King BBQ experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 7:00 PM (60.76). Traffic is significantly lower during early morning hours. This highlights the need for adequate staffing during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to resonate with specific demographics.
King BBQ's customer base shows a high affinity towards women (98) and men (101). Gen Z is overrepresented (143), while Gen X (65) and Gen Y (76) are underrepresented. This suggests that King BBQ resonates more strongly with younger consumers.