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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Perkins American Food Co.' competitors in the United States
An analysis of Perkins American Food Co.' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Perkins American Food Co. is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Perkins American Food Co. has a market performance percentile of 70 in the Cafe & Restaurants industry in the United States, indicating an average/above average market standing. This means the brand is performing better than most of its competitors. Performance peers in the same percentile range include Hawaiian Bros Island Grill, Walk-On's Sports Bistreaux, STK Steakhouse, Pollo Campero, Cheddar's Scratch Kitchen, and Shake Shack.
Identifying top competitors helps refine strategies and understand market dynamics and customer preferences.
The top competitors for Perkins American Food Co., based on customer cross-visitation, are McDonald's (16.26%), Wendy's (6.65%), Taco Bell (6.29%), Burger King (5.98%), and Chick-fil-A (5.76%). This indicates that customers who visit Perkins also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand efficiently.
Perkins American Food Co. experiences peak traffic workload between 9 AM and 12 PM, with the highest workload at 11 AM (62.05%). Traffic is lowest between 1 AM and 5 AM. This data helps optimize staffing and resource allocation throughout the day.
Understanding consumer segments enables targeted marketing and product development, enhancing customer engagement.
Women are overrepresented (104 affinity index) and men are underrepresented (96 affinity index) among Perkins American Food Co.'s customers. Gen X shows high affinity (122 affinity index), while Gen Y (66 affinity index) and Gen Z (82 affinity index) are underrepresented.