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Managing Partner, Global Business Development
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
See what factors influence Perkins American Food Co. performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Perkins American Food Co.' competitors in the United States
An analysis of Perkins American Food Co.' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Perkins American Food Co. is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Perkins American Food Co. holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates strong market dominance. Performance peers in the same percentile range include Hawaiian Bros Island Grill, 787 Coffee, Dave & Buster's, Pollo Regio, Black Bear Diner, and Braum's Ice Cream & Dairy Store.
Customer satisfaction (CSAT) indicates customer loyalty and their willingness to recommend the brand, directly impacting revenue and brand reputation.
Perkins American Food Co.'s overall CSAT is 81%, which remained stable year-over-year. Virginia shows the highest CSAT at 92%, although experiencing a -4pp decrease. Illinois and Oklahoma show notable CSAT growth, at 12.6pp and 12.9pp respectively. This indicates regional strengths and opportunities for improvement.
Average check (transaction value) is a key indicator of spending per customer, influencing overall revenue and profitability trends.
The overall average check for Perkins American Food Co. is $20.20, reflecting a 2% year-over-year decrease. Utah has the highest average check at $26.80, with Arizona and Pennsylvania following at $22.80 and $22.60, respectively. This suggests varied spending habits across different locations.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base in various geographic areas.
Perkins American Food Co. has the highest number of outlets in Minnesota (48), followed by Pennsylvania (36) and Florida (26). This distribution demonstrates its established markets and areas for potential expansion, showcasing strategic geographic prioritization.
Competitor analysis helps to understand market dynamics, benchmark performance, and identify opportunities for differentiation and strategic positioning.
The top competitors for Perkins American Food Co., based on customer cross-visitation, are McDonald's (16.94%), Wendy's (7.51%), Culver's (6.61%), Taco Bell (6.41%), and Burger King (6.34%). This indicates a shared customer base with major fast-food chains, suggesting similar customer preferences or needs.
Analyzing traffic workload by hour reveals peak times, aiding in staffing, promotions, and resource allocation for optimal service delivery.
Perkins American Food Co. experiences peak traffic workload between 9 AM and 12 PM, with the highest volume at 11 AM (61.79%). This data highlights the busiest hours of operation, crucial for efficient staffing and resource management to meet customer demand.
Consumer segmentation informs targeted marketing by understanding audience demographics, preferences, and behaviors for effective messaging and product positioning.
Women are over-represented in Perkins American Food Co.'s customer base (affinity index 105), while men are slightly under-represented (96). Gen X shows the highest affinity (125), while Gen Y (66) and Gen Z (78) are under-indexed. This data suggests that Perkins is very popular among Gen X women.