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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pelicana Chicken performance in the United States and how they change over time
See what factors influence Pelicana Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pelicana Chicken' competitors in the United States
An analysis of Pelicana Chicken' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Pelicana Chicken is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pelicana Chicken's market performance is at the 52nd percentile in the United States' Cafe & Restaurants industry, indicating an average market standing. This means that Pelicana Chicken captures an average share of customer traffic compared to its competitors. Performance peers in the same percentile range include Gino's East, Turning Point, Viva Chicken, Agave Azul, MIAM Cafe, and Mo'Bettahs Hawaiian Style Food.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are vital for business success.
Pelicana Chicken boasts a high overall customer satisfaction (CSAT) of 93% in the United States, with a significant increase of 5.1 percentage points year-over-year. Nevada leads with 100% CSAT, followed by Georgia and Michigan at 97%. Pennsylvania shows the largest CSAT growth at 31.2 percentage points. The CSAT dynamic data shows a generally high level of customer satisfaction throughout the period.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring trends helps optimize revenue and understand customer value.
The average check for Pelicana Chicken in the United States is $27.9, showing a 3% increase year-over-year. New York has the highest average check at $32.4 USD. The average check dynamic data shows an increasing trend during the reported period, indicating higher customer spending over time.
Outlet count indicates brand reach and growth. Tracking distribution helps assess market penetration and expansion effectiveness.
Pelicana Chicken has a total of 32 outlets in the United States. New York has the highest number of outlets with 11, followed by California with 7. Georgia and Pennsylvania each have 3 outlets. This distribution indicates a strong presence in the Northeast and West Coast regions.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
The top competitors for Pelicana Chicken, based on cross-visitation data, are McDonald's (3.95%), Chick-fil-A (3.46%), Dunkin' (2.47%), Whataburger (2.22%), and Wingstop (1.98%). This indicates that customers who visit Pelicana Chicken also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Pelicana Chicken experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic workload occurring at 7 PM (58.26%). Traffic is minimal between midnight and 10 AM. This data suggests that Pelicana Chicken is primarily a lunch and dinner destination.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Pelicana Chicken's customer base shows a higher affinity towards women (84) and men (115). Gen Y (136) and Gen Z (129) show high affinity, while Gen X (57) is under-indexed. This suggests that Pelicana Chicken appeals more to younger generations.