Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pelicana Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pelicana Chicken performance in the United States and how they change over time
See what factors influence Pelicana Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pelicana Chicken' competitors in the United States
An analysis of Pelicana Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pelicana Chicken's market performance in the United States is leading, with a percentile of 99. This means the brand captures a significant portion of customer traffic in the Cafe & Restaurants industry. Performance peers include Thirsty Lion, Country Kitchen, Willie's Grill & Icehouse, and Mambo Seafood.
Customer satisfaction reflects customer loyalty and directly impacts brand reputation and repeat business. Higher satisfaction generally correlates with better performance.
Pelicana Chicken's overall customer satisfaction (CSAT) is 94%, a 5.6 percentage point increase year-over-year. Georgia shows the highest CSAT at 97%, while Texas and New York show a decrease in CSAT. These fluctuations should be monitored and analyzed further.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at the restaurant.
The overall average check for Pelicana Chicken in the United States is $27, a 2% decrease year-over-year. Washington has the highest average check ($32.80), while Texas has a lower average check ($25.30). The dynamic data indicates a fluctuation in average check over the observed period.
Outlet count reflects brand reach and market presence, impacting accessibility and overall revenue potential in different geographic locations.
Pelicana Chicken has the highest number of outlets in New York (10), followed by California (6). Other states like Georgia, New Jersey, Pennsylvania, and Texas have fewer outlets. This distribution highlights key markets and potential expansion areas.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers effectively.
The top competitors for Pelicana Chicken, based on customer cross-visitation, are McDonald's (4.53%), Chick-fil-A (2.68%), Popeyes Louisiana Kitchen (1.85%), Dunkin' (1.85%), and IHOP (1.85%). This indicates customers who visit Pelicana Chicken also frequent these brands.
Traffic workload by hour reveals peak operational periods, enabling efficient staffing and resource allocation to optimize service during busy times.
Pelicana Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (60.38). Traffic is minimal during the early morning hours. Staffing levels should be adjusted to meet the evening demand.
Understanding consumer demographics allows tailoring marketing efforts to specific groups, improving engagement and brand loyalty within key customer segments.
Pelicana Chicken's customer base shows high affinity with men (index 116) and Gen Y (index 133), GenZ(index 126). Women consumers are also large segment (index 83). Gen X is under-indexed (index 61). Marketing should be adapted to men and younger generations.