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Managing Partner, Global Business Development
See what factors influence Pardos Chicken performance in the Peru and how they change over time
See what factors influence Pardos Chicken performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of Pardos Chicken' competitors in the Peru
An analysis of Pardos Chicken' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pardos Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Pardos Chicken holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This strong market performance suggests a high degree of customer preference compared to its peers. Other brands within a similar range include Uchu Peruvian Steakhouse, Cafe Museo Larco, Roky's, Los Ponchos Machupicchu Restaurant, Yaku Restaurant, and Papa Johns Pizza.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business. Monitoring CSAT helps refine strategies to improve customer experience.
Overall customer satisfaction for Pardos Chicken is 69%, a decrease of 2.2 percentage points year-over-year. In Lima, customer satisfaction is also 69%, with a decrease of 1.7 percentage points. This indicates a need to investigate factors causing the decline and implement strategies to enhance customer happiness.
Average check reveals customer spending habits, influencing revenue. Monitoring trends informs pricing strategies and menu optimization efforts.
The overall average check for Pardos Chicken is 61.5 PEN, an increase of 1.9% year-over-year. In Lima, the average check is 61.2 PEN, with no change. This positive trend suggests successful upselling or price adjustments, though regional differences warrant further investigation.
Outlet count indicates brand reach, impacting market penetration and accessibility. Expansion strategies rely on outlet distribution analysis.
Pardos Chicken has a total of 35 outlets. Lima has the most, with 29 locations. Callao has 2 outlets, while Cusco, Arequipa, Piura and Lambayeque each have 1. This distribution highlights Lima as the core market, with opportunities to expand in other regions.
Competitor analysis identifies key rivals, informing strategies for differentiation and market share growth. Understanding customer choices is crucial.
The top competitors for Pardos Chicken, based on cross-visitation, are Starbucks (7.54%), McDonald's (4.21%), KFC (3.77%), Roky's (3.33%), and Bembos (3.10%). This indicates that customers who visit Pardos Chicken also frequent these establishments, revealing shared customer preferences.
Traffic workload by hour reveals peak times, informing staffing and operational strategies. Optimizing resource allocation enhances customer service and efficiency.
Pardos Chicken experiences peak traffic between 11 AM and 10 PM, with the highest workload between 2 PM and 3 PM. This data suggests the need for increased staffing and resource allocation during these hours to manage demand effectively and maintain service quality.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies for better engagement and ROI.
Women show high affinity (84% vs 100% average) while Men show over average affinity(111% vs 100% average). Gen X demonstrates a very high affinity (185%), suggesting they are strongly overrepresented. Gen Y (77%) and Gen Z (66%) are underrepresented. This implies different marketing strategies may be required for various age groups.