Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Peru and how they change over time
See what factors influence McDonald's performance in the Peru and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Peru
An analysis of McDonald's' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Peru holds a market performance percentile of 78, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include Starbucks.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
McDonald's in Peru has an overall CSAT of 42%, a decrease of 5.2 percentage points year-over-year. Arequipa shows the highest CSAT at 50%, but with a significant decrease. Lima has a CSAT of 43%. The trend shows fluctuations in customer satisfaction over the observed period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
The average check for McDonald's in Lima, Peru is 32.7 PEN. There is no growth value reported. The average check fluctuated between 27.33 PEN and 35.18 PEN during the observed period.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility for customers and increased market share within the industry.
McDonald's has 33 outlets in Lima, Peru, representing the majority of its locations. Callao, Arequipa, and La Libertad each have 4, 3, and 3 outlets respectively. Lambayeque has 1 outlet, indicating a smaller presence in that state.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers effectively.
The top competitors for McDonald's in Peru, based on cross-visitation, are KFC (8.05%), Papa Johns Pizza (6.10%), Starbucks (6.10%), Bembos (4.63%), and Fridays (3.90%). This indicates that customers who visit McDonald's also frequently visit these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Optimizing operations during busy periods enhances customer experience.
Traffic workload for McDonald's in Peru peaks between 17:00 and 20:00, with the highest workload at 19:00 (61.83%). The lowest traffic occurs between 1:00 and 5:00. This data helps optimize staffing and resource allocation throughout the day.
Consumer segments help tailor marketing. Gender and generation affinity insights inform targeted strategies, improving engagement and brand resonance with key demographics.
McDonald's in Peru shows a high affinity with men (123%) and Gen X (185%) and Gen Z (140%). Women are under-indexed (72%) and Gen Y is also under-indexed (52%). This suggests that marketing efforts may need to be adjusted to better resonate with women and Gen Y.