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See what factors influence McDonald's performance in the Peru and how they change over time
See what factors influence McDonald's performance in the Peru and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Peru
An analysis of McDonald's' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Peru holds a leading market performance at the 99th percentile. This indicates a strong competitive position. Performance peers like Amyra Chocolate, Yaku Restaurant, Restaurant "El Pacífico", Roky's, Casa Tambo Restaurant and Cafe Museo Larco are also positioned at the same percentile.
Customer satisfaction (CSAT) indicates customer loyalty and service quality, significantly impacting brand reputation and repeat business.
McDonald's overall CSAT in Peru is 42%, a decrease of 7.2 percentage points year-over-year. Satisfaction varies by location; Lima has 46% CSAT, La Libertad shows 40% (increased by 18.6pp), and Arequipa has a lower CSAT of 22% (decreased by 52.8pp), signaling regional differences.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategy optimization to boost profitability.
McDonald's average check in Peru is 33.5 PEN, a 6.4% increase year-over-year. In Lima, the average check is also 33.5 PEN, showing stable spending habits in the capital region. This increase suggests customers are spending slightly more per transaction.
Outlet count indicates market reach and brand presence, impacting accessibility and overall sales potential within the competitive landscape.
McDonald's has 44 outlets in Peru. Lima has the highest concentration with 33 outlets, followed by Callao (4), Arequipa (3), and La Libertad (3). Lambayeque has a single outlet, indicating varying levels of market penetration across regions.
Identifying top competitors through cross-visitation patterns helps refine marketing strategies and understand shared customer base dynamics.
McDonald's in Peru shares customers with KFC (7.69% cross-visitation), Starbucks (7.05%), Papa Johns Pizza (5.56%), Bembos (4.70%), and Pardos Chicken (4.06%). This overlap indicates these brands compete for similar customer segments.
Traffic workload by hour identifies peak times, enabling staffing and resource optimization for better customer service and operational efficiency.
McDonald's in Peru experiences peak traffic workload between 17:00 and 21:00, with the highest at 19:00. Traffic is lowest between 1:00 and 6:00. This reveals optimal operational hours and staffing needs.
Understanding consumer demographics by gender and generation guides targeted marketing, tailoring product offerings and messaging for relevance.
McDonald's consumer base in Peru shows a high affinity for women (69%) and men (122%). Among generations, Gen X shows 211% affinity, Gen Y shows 57% and Gen Z shows 89% affinity. This suggests tailored marketing strategies may be effective.