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See what factors influence Starbucks performance in the Peru and how they change over time
See what factors influence Starbucks performance in the Peru and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the Peru
An analysis of Starbucks' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Starbucks' market performance in Peru is leading with a percentile of 99. This places Starbucks in the top 1% of brands. Its performance peers, also at the 99th percentile, include: Cevichería Barra Maretazo, Mapacho Craft Beer Restaurant, KFC, Casa Tambo Restaurant, Don Juan, and Restaurant "El Pacífico".
Customer satisfaction (CSAT) indicates loyalty. High scores suggest repeat business; low scores indicate potential churn and brand perception issues.
Starbucks' overall CSAT in Peru is 64%, a decrease of 1.7 percentage points year-over-year. Cusco shows higher satisfaction at 69% with a growth of 33.5 percentage points, while Lima has a CSAT of 64% with a decrease of 5.8 percentage points. Recent CSAT scores ranged from 58.56 to 70.37 between May and July 2025.
Average check reflects customer spending per visit. Growth suggests increased order value or price adjustments; decline signals potential issues.
The overall average check for Starbucks in Peru is 27.8 PEN, an increase of 5.3% year-over-year. Lima has an average check of 28.3 PEN, while Cusco's is 22.7 PEN. Average check values have fluctuated between 27.10 and 29.08 PEN from May to July 2025.
Outlet count indicates brand presence and market reach. Growth shows expansion, while decline may signal consolidation or market challenges.
Starbucks has 89 outlets in Lima, 5 in Callao, 4 in Arequipa, 3 each in La Libertad and Cusco, 2 each in Piura, Lambayeque, Junín and Ica, and 1 in Cajamarca. Lima accounts for a dominant share of outlets in Peru.
Competitor analysis identifies key rivals based on customer overlap, guiding strategic positioning and competitive response.
The top competitors of Starbucks in Peru, based on cross-visitation, are KFC (6.34%), Pardos Chicken (6.16%), McDonald's (5.98%), Tanta (4.89%), and Chili's Grill & Bar (3.80%). These brands share a customer base with Starbucks.
Traffic workload distribution reveals peak hours, informing staffing, inventory, and marketing strategies for optimal resource allocation.
Starbucks in Peru experiences peak traffic between 17:00 and 19:00, with the highest workload at 63.45% around 18:00. Traffic is minimal between 0:00 and 5:00, and starts increasing significantly from 6:00 onwards.
Understanding consumer segments by Gender and Generation allows targeted marketing, improving engagement and brand relevance.
Starbucks in Peru shows high affinity with women (95%) and men (104%). Gen X shows 174% affinity, while Gen Y and Gen Z show 66% and 69% affinity, respectively. Women are slightly under-indexed, while men are slightly over-indexed.