Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Peru and how they change over time
See what factors influence KFC performance in the Peru and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Peru
An analysis of KFC' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive edge within the Cafe & Restaurants industry.
KFC in Peru holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference relative to competitors. Peers like Don Juan, Mapacho Craft Beer Restaurant, La Guardiana de Characato, Starbucks, Pachapapa and Cevichería Barra Maretazo | Peruvian Food share a similar top-tier positioning.
Customer satisfaction reflects brand loyalty and service quality, directly impacting long-term revenue and market share.
KFC's overall customer satisfaction in Peru is 45%, a decrease of 12 percentage points year-over-year. Cusco shows the highest satisfaction at 54% with a 20.8pp increase, while Lima has a lower satisfaction at 44% with a decrease of 16.4pp. Callao shows a slightly better result, 42% with 7.3pp increase.
Average check indicates customer spending per visit, reflecting menu pricing strategy and customer purchasing behavior.
The overall average check for KFC in Peru is 37.7 PEN, showing a 1.9% increase year-over-year. Cusco matches the average at 37.7 PEN, while Lima's average check is slightly lower at 36.6 PEN, and Callao's is 34.4 PEN. All location shows no changes.
Outlet count signifies brand reach, directly affecting market penetration and customer accessibility across different regions.
KFC has a total of 131 outlets in Peru. Lima has the most outlets with 98, reflecting a strong presence in the capital. Callao has 9, Arequipa has 5, Ica has 4, La Libertad, Cusco and Piura has 3, Ucayali, Cajamarca and Huánuco has 2.
Competitor analysis informs strategic positioning by identifying top competitive threats based on customer overlap.
McDonald's (6.41%) and Starbucks (6.23%) are the top competitors for KFC in Peru, indicating a significant overlap in customer base. Papa Johns Pizza (4.27%), Pizza Hut (4.09%), and Plaza Norte (3.91%) also attract a portion of KFC's customers.
Traffic workload patterns reveal peak hours, guiding staffing optimization and promotional timing for enhanced efficiency.
KFC in Peru experiences peak traffic workload between 11:00 and 21:00, with the highest traffic at 20:00 (64.07%) and 19:00 (63.89%). Traffic workload is significantly lower during the early morning hours (0:00 - 9:00).
Consumer segment analysis enables targeted strategies, aligning marketing and products with specific demographic preferences for maximal impact.
KFC's consumer base in Peru shows a higher affinity towards women (71% affinity index), indicating they are more strongly represented. Men shows 120% affinity index. The affinity index for Gen X is 136%, while Gen Y shows 104% and Gen Z shows 54%.