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Managing Partner, Global Business Development
See what factors influence Roky's performance in the Peru and how they change over time
See what factors influence Roky's performance in the Peru and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Roky's' competitors in the Peru
An analysis of Roky's' competitors in the Peru
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roky's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength, indicating customer preference and competitive edge within the industry.
Roky's, with a Market Performance percentile of 99, is a leading brand in Peru's Cafe & Restaurants industry. This signifies a strong market presence. Peers like Yaku Restaurant, Cafe Museo Larco, McDonald's, Pardos Chicken, Uchu Peruvian Steakhouse, and Amyra Chocolate share similar market positions.
CSAT measures customer happiness, directly impacting loyalty and brand reputation. Tracking it identifies areas for service improvement.
Roky's overall customer satisfaction is 50%, down 7.9pp year-over-year. Ica shows high satisfaction (72%), while Piura is low (14%). Lima and Callao have decreased satisfaction. CSAT decreased from 50% to 46.82% during the observed period.
Average Check (ticket size) reflects customer spending habits and helps optimize pricing and menu strategies for revenue growth.
Roky's average check is 49 PEN, down 8.8% year-over-year. Lima has the highest average check (50.4 PEN), while La Libertad's is the lowest (26.9 PEN). Average check increased from 45.52 to 54.94 PEN during the observed period.
Outlet count indicates brand reach and market penetration. Growth or decline signals expansion or contraction strategies.
Roky's has 67 outlets in Lima, indicating a strong regional presence. Callao and La Libertad each have 5 outlets. Ica has 4, Piura has 3, and Arequipa has 1. Lima clearly dominates in terms of outlet presence.
Competitor analysis identifies key rivals and customer preferences, informing strategies for differentiation and market share gains.
Roky's top competitors based on cross-visitation are Starbucks (5.08%), Papa Johns Pizza (4.82%), KFC (4.31%), Pardos Chicken (3.81%), and McDonald's (3.55%). These brands attract a portion of Roky's customer base.
Traffic workload analysis optimizes staffing and resource allocation by identifying peak hours and customer flow patterns.
Roky's experiences peak traffic workload between 11 AM and 10 PM, with the highest activity between 2 PM and 8 PM. Traffic is minimal between midnight and 9 AM, with almost no traffic before 8 AM. The busiest hour is 8 PM (trafficWorkload: 61.82).
Understanding consumer segments allows targeted marketing. Gender and generational insights inform relevant and resonant campaign strategies.
Roky's consumers show high affinity towards women (Affinity Index 72) and high affinity towards men (Affinity Index 120). The brand sees high affinity from Gen X (73), Gen Y (125) and Gen Z (72). Gen Y is notably over-represented.