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Managing Partner, Global Business Development
See what factors influence Oodles performance in the United Kingdom and how they change over time
See what factors influence Oodles performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oodles' competitors in the United Kingdom
An analysis of Oodles' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oodles is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Oodles, with a market performance of 99, is a leading brand, placing it in the top 1% within its industry. This high percentile indicates strong customer preference and market share compared to peers like Banana Tree, Papa Johns Pizza, Brewers Fayre, Tortilla, Vapiano, and Din Tai Fung.
Customer satisfaction (CSAT) reflects brand perception. Changes in CSAT reveal shifts in customer loyalty and service effectiveness.
Oodles demonstrates high customer satisfaction with an overall CSAT of 90%, a 2.9 percentage point increase year-over-year. England shows 90% satisfaction, while Scotland shows 79%. This suggests strong overall performance with regional variations.
Average check (Avg Check) tracks customer spending per visit. Monitoring it helps optimize pricing and identify revenue growth opportunities.
Oodles' average check is £12.9, a 3% increase year-over-year, indicating higher spending per customer visit. Scotland leads with £16.6, followed by England at £12.8 and Wales at £12.7. This suggests regional differences in customer spending habits.
Outlet count indicates brand reach and expansion. Tracking it reveals growth strategy effectiveness and market coverage.
Oodles has 41 outlets in England, 2 in Scotland, and 1 in Wales. This distribution highlights a strong presence in England, with opportunities for expansion in Scotland and Wales.
Competitor analysis identifies key rivals. This data informs competitive strategies and reveals market positioning opportunities.
Oodles' top competitors by cross-visitation are German Doner Kebab (6.22%), KFC (4.94%), McDonald's (3.67%), Pepe's (3.35%), and chaiiwala (2.23%). This indicates shared customer base and potential areas for differentiation.
Traffic workload reveals peak hours. This allows for staffing optimization and targeted marketing during high-demand periods.
Oodles experiences peak traffic workload between 18:00 and 21:00, reaching a high of 55.88% at 20:00. Conversely, traffic is minimal between 0:00 and 10:00. This indicates the need for optimized staffing and resource allocation based on hourly demand.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation increases engagement and ROI.
Oodles shows a high affinity with women, indexed at 82%, and under-indexes with men, at 113%. Gen Y is the most over-represented generation, with an affinity index of 141%, followed by Gen Z at 109%. Gen X shows an affinity index of 50%. This data informs targeted marketing and positioning strategies.