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See what factors influence On The Border Mexican Grill & Cantina performance in the United States and how they change over time
See what factors influence On The Border Mexican Grill & Cantina performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of On The Border Mexican Grill & Cantina' competitors in the United States
An analysis of On The Border Mexican Grill & Cantina' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
On The Border Mexican Grill & Cantina is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
On The Border Mexican Grill & Cantina holds a leading market performance at the 99th percentile. This indicates a strong market position with high customer preference. Performance peers in the same percentile range include Bruegger's Bagels, Mr.Crabby's Cajun Seafood & Bar, Pizza Inn, Divina Carne Brazilian Steakhouse, Dick's Last Resort, and Oh Mexico.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty, repurchases, and positive word-of-mouth referrals.
The overall CSAT for On The Border Mexican Grill & Cantina is 67%, a decrease of 2.6 percentage points year-over-year. Nevada shows the highest CSAT at 88%, with the largest growth of 34.1 percentage points. Customer satisfaction has fluctuated between 65.19% and 69.83% over the recent three-month period.
Average check reflects spending per customer, influencing total revenue and profitability. Tracking trends informs pricing and promotion strategies.
The overall average check for On The Border Mexican Grill & Cantina is $26.40, a decrease of 5.5% year-over-year. South Carolina leads with an average check of $35.40. The average check has varied between $25.69 and $27.60 over the last three months.
Outlet count indicates brand reach and market presence. Expansion reflects growth strategy and brand recognition within the Cafe & Restaurants industry.
On The Border Mexican Grill & Cantina has 27 outlets in Texas, the highest number among all states. Colorado has 5 outlets, while Arkansas and New Jersey each have 4 outlets. Michigan, Oklahoma, Kansas and California, North Carolina each have 3 locations, and Pennsylvania has 2.
Competitor analysis identifies key rivals for strategic positioning. Cross-visitation data uncovers brands frequented by the same customers.
McDonald's is the most cross-visited brand by On The Border Mexican Grill & Cantina's customers, with a cross-visitation rate of 13.99%. Other top competitors include Sonic Drive-In (7.60%), Chick-fil-A (7.43%), Whataburger (6.74%), and Taco Bell (6.39%).
Traffic workload distribution reveals peak hours, enabling staffing optimization and resource allocation to meet customer demand efficiently.
Peak traffic workload for On The Border Mexican Grill & Cantina occurs between 11:00 AM and 8:00 PM, with the highest workload observed at 6:00 PM (67.62%). Traffic is significantly lower during the early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing, enhancing brand affinity and engagement.
Gender affinity is nearly balanced, with Women at 100% affinity (delta -0.21) and Men at 100% affinity (delta 0.19). Gen X shows the highest affinity at 128%, while Gen Y and Gen Z are under-indexed at 87% and 70% respectively.