Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence On The Border Mexican Grill & Cantina performance in the United States and how they change over time
See what factors influence On The Border Mexican Grill & Cantina performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of On The Border Mexican Grill & Cantina' competitors in the United States
An analysis of On The Border Mexican Grill & Cantina' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
On The Border Mexican Grill & Cantina is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
On The Border Mexican Grill & Cantina's market performance is at the 49th percentile, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Bruegger's Bagels, Maggie McFly's, Tulua Bistro, Hungry AF, HASHTAG INDIA, and Flower Child.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, directly impacting loyalty and repeat business.
On The Border Mexican Grill & Cantina has an overall CSAT of 71%, unchanged year-over-year. Nevada and Maryland show the highest CSAT at 88%, with significant growth. This indicates strong customer experiences in these states, while the flat overall CSAT suggests a need for consistent improvement across all locations.
Average check reveals customer spending per visit, crucial for revenue management and understanding customer value.
The overall average check for On The Border Mexican Grill & Cantina is $26.70, a 4.1% decrease year-over-year. New Jersey has the highest average check at $35.60. The decrease suggests customers are spending less per visit, potentially impacting overall revenue if not offset by increased traffic.
Number of outlets indicates brand's market presence and accessibility, influencing market share and brand recognition.
On The Border Mexican Grill & Cantina has 27 outlets in Texas, the highest concentration. Colorado, Arkansas and New Jersey have significantly fewer outlets (5 and 4 respectively). This distribution highlights Texas as a key market, with opportunities for expansion in other states.
Identifying top competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
The top competitors for On The Border Mexican Grill & Cantina, based on customer cross-visitation, are McDonald's (13.14%), Chick-fil-A (7.65%), Whataburger (6.21%), Sonic Drive-In (6.09%), and Taco Bell (5.85%). This indicates that customers who visit On The Border also frequent these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation to match customer demand throughout the day.
Traffic workload for On The Border Mexican Grill & Cantina peaks between 11:00 AM and 8:00 PM, with the highest activity at 6:00 PM (60.73%). This data suggests the need for increased staffing and resources during these peak hours to ensure optimal customer service.
Understanding consumer segments allows for targeted marketing and product development, enhancing customer engagement and brand loyalty.
Consumer segments show Women have an affinity index of 99% and Men 101%. Gen X has a high affinity (130%), while Gen Y (87%) and Gen Z (65%) are under-indexed. This suggests Gen X is strongly represented among On The Border's customers, while Gen Y and Z are less so.