Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bruegger's Bagels performance in the United States and how they change over time
See what factors influence Bruegger's Bagels performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Bruegger's Bagels' competitors in the United States
An analysis of Bruegger's Bagels' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Bruegger's Bagels is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, a key indicator of competitive strength and customer preference within the Cafe & Restaurants industry.
Bruegger's Bagels, with a market performance percentile of 99, is a leading brand. This means it captures a significantly higher share of customer traffic compared to its competitors. Performance peers in the same range: Divina Carne Brazilian Steakhouse, On The Border Mexican Grill & Cantina, Oh Mexico, Jamba, Mr.Crabby's Cajun Seafood & Bar, Pizza Inn.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. High CSAT scores often correlate with repeat business.
Bruegger's Bagels exhibits an overall CSAT of 67%, with a notable increase of 11.5 percentage points year-over-year. Colorado leads with 84%, while California and Iowa also show strong performance, however, Florida shows a decrease of -2.5pp in CSAT, suggesting areas for targeted improvement.
Average check reveals customer spending habits. Monitoring this KPI informs pricing strategies and identifies opportunities to increase revenue per transaction.
The overall average check for Bruegger's Bagels is $11.80, a decrease of 2.3% year-over-year. Alabama shows the highest average check at $15.30. The decrease indicates a need to analyze pricing strategies and promotional offers to boost spending.
Outlet count signifies market presence and reach. Tracking outlets helps assess brand expansion, regional popularity, and competitive footprint.
Bruegger's Bagels has the most outlets in Minnesota (25), followed by North Carolina and New York (20 each). This distribution highlights key markets and areas for potential growth in other states.
Competitor analysis identifies key rivals and overlapping customer bases, which is crucial for strategic positioning and gaining a competitive edge.
Bruegger's Bagels' customers also frequently visit McDonald's (14.81%), Starbucks (8.03%), Chick-fil-A (6.57%), Dunkin' (6.36%), and Wendy's (6.15%). These brands represent the primary competition for customer visits and market share.
Analyzing hourly traffic workload shows peak and off-peak hours, optimizing staffing, marketing, and promotions for better resource allocation.
Traffic workload peaks between 8 AM and 11 AM, with the highest workload at 9 AM (70.13%) and 10 AM (70.60%). This indicates that Bruegger's Bagels experiences the most customer activity during the morning hours.
Understanding consumer segments by gender and generation helps tailor marketing and product strategies to specific customer preferences, enhancing engagement.
Women are overrepresented among Bruegger's Bagels' customers, with an affinity index of 92%, while men are represented with 108%. Among generations, Gen Z shows a relatively high affinity (106%), while Gen X (96%) and Gen Y (97%) are slightly underrepresented.