Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Okuma Sushi performance in the Mexico and how they change over time
See what factors influence Okuma Sushi performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Okuma Sushi' competitors in the Mexico
An analysis of Okuma Sushi' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Okuma Sushi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Okuma Sushi, with a market performance of 99 in Mexico, is a leading brand. This high percentile indicates a dominant market presence. Performance peers like Moyagi Asian Kitchen, El Chino, Animal Puebla, Sky Bar, Toledo Rooftop and Won Korean BBQ & Grill are in the same range.
Customer satisfaction reflects brand perception. Tracking it helps improve service and retain customers, directly impacting long-term success.
Overall customer satisfaction for Okuma Sushi in Mexico is at 58%, a significant increase of 17.3 percentage points year-over-year. Jalisco shows a CSAT of 59%, with an 18.6 percentage point increase. This indicates a positive trend in customer perception and service quality.
Average check tracks customer spending habits. Analyzing it helps optimize pricing, promotions, and menu offerings to boost revenue.
The overall average check for Okuma Sushi is 251 MXN, a decrease of 6.7% year-over-year. In Jalisco, the average check is 251.8 MXN, showing no growth. Monitoring this trend is crucial for managing revenue and profitability.
Outlet count indicates market reach. Monitoring it shows expansion effectiveness and helps identify growth opportunities and saturation points.
Okuma Sushi has 28 outlets in Jalisco and 1 in Guanajuato. Most outlets are concentrated in Jalisco, indicating it is the brand's primary market. Expansion into other states may offer growth opportunities.
Competitor analysis reveals market dynamics. Identifying top competitors helps refine strategies to maintain and grow market share.
Top competitors for Okuma Sushi, based on customer cross-visitation, include KFC (6.44%), Little Caesars (5.30%), Carl's Jr. (5.30%), Starbucks (4.17%), and Burger King (4.17%). Understanding these preferences allows for strategic positioning.
Understanding traffic workload optimizes staffing. It helps ensure efficient service during peak hours, improving customer experience and resource use.
Peak traffic for Okuma Sushi occurs between 12:00 PM and 8:00 PM, with the highest workload between 4:00 PM and 6:00 PM. This data informs staffing schedules to meet customer demand and enhance operational efficiency.
Consumer segments reveal demographic preferences. Affinity insights inform targeted marketing and positioning strategies for various groups.
Women (92 affinity index) and Men (106 affinity index) show different engagement levels. Gen X is under-indexed (69), while Gen Y (115) and Gen Z (139) are over-indexed, suggesting higher engagement. Marketing can be tailored based on these preferences.