Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pasteko performance in the Mexico and how they change over time
See what factors influence Pasteko performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pasteko' competitors in the Mexico
An analysis of Pasteko' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pasteko is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, reflecting its competitive strength and customer preference.
Pasteko's market performance is in the top 1% in Mexico's Cafe & Restaurants industry, indicating a leading position. This shows a strong competitive advantage and high customer preference. Performance peers Charly Pizza and Groshi Express also demonstrate high market positions.
CSAT reflects customers' happiness with Pasteko. Tracking CSAT helps to enhance service, build loyalty, and improve brand perception.
Overall customer satisfaction (CSAT) for Pasteko is 67%, a decrease of 8.2 percentage points year-over-year. Tlaxcala shows the highest CSAT at 90%, while the State of Mexico has the lowest at 46%. CSAT increased from May to July 2025, peaking at 71.09%.
Average check (MXN) indicates how much customers spend per visit. Monitoring this metric helps to inform pricing and promotion strategies.
Pasteko's overall average check is 130.3 MXN, an increase of 18.7% year-over-year. The State of Mexico shows the highest average check at 215 MXN. The average check fluctuated between May and July 2025, with a high of 132.39 MXN in June.
Outlet count shows brand's physical presence. Monitoring this helps to inform expansion strategies and assess market coverage.
Pasteko has the most outlets in Hidalgo (38). Other states with a significant number of outlets include State of Mexico (25), Querétaro (16), and Puebla (14). The outlet distribution reflects regional market priorities.
Identifying top competitors by cross-visitation reveals direct rivals. Analyzing these can help refine strategies.
The top competitors for Pasteko, based on customer cross-visitation, are VIPS (7.5%), Starbucks (7.19%), and McDonald's (6.88%). Little Caesars (4.69%) and Carl's Jr. (4.38%) are also notable competitors. These brands attract a portion of Pasteko's customer base.
Traffic workload reveals peak operational hours. Understanding the workload helps optimize staffing and resource allocation.
Pasteko experiences peak traffic between 9 AM and 6 PM, with the highest workload around 1 PM (49.79%). Traffic is minimal between midnight and 6 AM. This distribution informs operational planning for staffing and resources.
Consumer segments drive targeted strategies. Gender and generation insights inform marketing and product strategies.
Pasteko's customer base shows high affinity among women (71% labeled value, 29.22 delta) and men (122% labeled value, 21.80 delta). Affinity is over-indexed among Gen X (104% labeled value, 3.85 delta) and under-indexed with Gen Y (86% labeled value, -13.78 delta). These indices indicate segment engagement, not user share.