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See what factors influence Shake Shack performance in the Mexico and how they change over time
See what factors influence Shake Shack performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Shake Shack' competitors in the Mexico
An analysis of Shake Shack' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shake Shack's market performance in Mexico is in the top 1% (99th percentile), indicating a leading position in the Cafe & Restaurants industry. This signifies strong customer preference. Performance peers, such as Miralto, Los Trompos, ConSentido Café, Real San Pedro, Pizzería Ricotta, and Taquería Don Frank, share similar market positions within the top percentile.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, impacting loyalty and repeat business.
Shake Shack's overall customer satisfaction in Mexico is 66%, a decrease of 1.9 percentage points year-over-year. Satisfaction varies by state, with Querétaro having the highest CSAT (74%) and the State of Mexico showing a significant decrease (-9.4pp). This suggests varying performance across different regions.
Average check reflects customer spending per visit and is crucial for revenue analysis and pricing strategy optimization.
Shake Shack's average check in Mexico is 334.7 MXN, a 1.4% decrease year-over-year. Nuevo León has the highest average check (357.4 MXN), while Jalisco has the lowest (302.5 MXN). This indicates variations in spending habits across different states.
Number of outlets signifies brand reach and accessibility, directly influencing market penetration and customer convenience.
Shake Shack has a total of 9 outlets in Mexico, distributed across five states. Nuevo León has the highest number of outlets (3), followed by Jalisco and the State of Mexico (2 each). Puebla and Querétaro each have 1 outlet, indicating uneven geographical coverage.
Competitor analysis reveals key players attracting similar customers, informing competitive strategies and market positioning.
Shake Shack's top competitors in Mexico, based on cross-visitation, are Starbucks (9.58%), Toks (7.24%), La Casa de Toño (6.54%), McDonald's (6.54%), and VIPS (4.67%). This indicates a significant overlap in customer base with these established brands.
Traffic workload by hours reveals peak operational times, enabling optimized staffing and resource allocation for efficiency.
Shake Shack's peak traffic workload in Mexico occurs between 11:00 AM and 10:00 PM, with the highest workload between 3:00 PM and 4:00 PM (62.17% and 61% respectively). There is minimal activity during the early morning hours (0:00 AM to 7:00 AM).
Understanding consumer segments by gender and generation enables targeted marketing and product strategies for higher engagement.
Shake Shack's customer base in Mexico shows a high affinity with Women (Index 78) and Men (Index 117). Among generations, Gen X shows a high affinity (Index 166), while Gen Y is under-indexed (Index 69). This data indicates the segments' relative representation among Shake Shack customers, guiding marketing focus.