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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shake Shack performance in the Mexico and how they change over time
See what factors influence Shake Shack performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shake Shack' competitors in the Mexico
An analysis of Shake Shack' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Shake Shack is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Shake Shack's market performance in Mexico is average/above average at the 52nd percentile. This indicates a moderate market presence. Performance peers include Toledo Rooftop, Cafele Zibata, La Buena Birria MX Río Lerma, Hotaru Sky, Mr Bunny Coapa, and Hop The Beer Experience 2, all within the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Tracking CSAT helps identify areas for improvement.
Shake Shack's overall CSAT in Mexico is 64%, a decrease of 2.7 percentage points year-over-year. State of Mexico shows the highest CSAT at 70%, while Puebla has the lowest at 36%. Nuevo León is the only state with increased CSAT.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps assess pricing strategies and customer purchasing behavior.
Shake Shack's average check in Mexico is 331.5 MXN, a decrease of 4.7% year-over-year. Querétaro has the highest average check at 350 MXN. Jalisco has the lowest average check at 291.7 MXN.
Outlet count reflects brand reach and expansion. Tracking outlet numbers indicates growth, market penetration, and investment in different regions.
Shake Shack has the most outlets in the State of Mexico and Nuevo León, with 3 each. Jalisco has 2 outlets, while Puebla, Baja California, and Querétaro each have 1 outlet.
Competitor analysis identifies key rivals and their customer overlap. This insight informs competitive strategies and helps differentiate the brand.
Shake Shack's top competitors in Mexico, based on customer cross-visitation, are Starbucks (8.15%), McDonald's (6.27%), Toks (5.33%), VIPS (5.33%), and La Casa de Toño (5.33%).
Traffic workload analysis reveals peak hours and customer flow. This insight optimizes staffing, resource allocation, and operational efficiency.
Shake Shack's peak traffic workload in Mexico occurs between 2 PM and 5 PM, with the highest workload at 4 PM (59.83%). Traffic is lowest in the early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning, maximizing engagement and ROI.
Shake Shack's customer base in Mexico shows a high affinity for women (71% affinity index) and men (125% affinity index). Gen X (94% affinity index) and Gen Y (96% affinity index) are also represented.