Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Naf Naf Grill performance in the United States and how they change over time
See what factors influence Naf Naf Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Naf Naf Grill is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Naf Naf Grill' competitors in the United States
An analysis of Naf Naf Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Naf Naf Grill's market performance is at the 99th percentile, which indicates a leading position in the Cafe & Restaurants industry. This high percentile suggests strong customer preference and a competitive edge. The performance peers in the same percentile range include Fajita Jacks, 85C Bakery Cafe, Pier 14 Seafood Restaurant & Fishing Pier, El Carnival Churrascaria, Tempo, and Downtown Flavortown.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT identifies areas for service improvement and directly impacts long-term revenue.
The overall customer satisfaction for Naf Naf Grill is 72%, a decrease of 2.4 percentage points year-over-year. Ohio shows the highest satisfaction at 93% with a growth of 15.3 percentage points, while North Carolina shows a decline of 11.7 percentage points. Recent CSAT peaked in June 2025 and dipped in July.
Average check indicates spending per customer. Monitoring trends informs pricing strategies and menu optimization to boost revenue.
The overall average check for Naf Naf Grill is $18.60, showing a 1.4% increase year-over-year. Wisconsin has the highest average check at $23.50. The average check saw a peak in July 2025, suggesting successful promotions or seasonal trends.
Outlet count reflects brand reach. Tracking growth identifies expansion opportunities and measures overall business success in the market.
Naf Naf Grill has a total of 35 outlets in the United States. Illinois accounts for the largest share with 16 outlets, followed by Minnesota with 6 outlets. Other states like Wisconsin and Indiana have 3 outlets each, indicating regional strengths and areas for potential expansion.
Competitor analysis shows market rivalry. Identifying common visits helps refine strategies and improve offerings.
The top competitors for Naf Naf Grill, based on customer cross-visitation, are McDonald's (19.64%), Taco Bell (8.10%), Starbucks (6.28%), Wendy's (5.67%), and Culver's (4.86%). McDonald’s has a significantly higher cross-visitation rate, indicating it's a popular alternative among Naf Naf Grill's customer base.
Traffic workload shows peak hours. It aids staffing and resource allocation to improve customer service during busy periods.
Naf Naf Grill experiences peak traffic between 10 AM and 8 PM, with the highest workload at 12 PM (65.24%). Traffic is minimal between midnight and 7 AM. This data suggests focusing staffing and resources during the late morning to early evening to manage customer flow effectively.
Understanding consumer segments helps tailor marketing, improving engagement and relevance by speaking directly to specific groups.
Naf Naf Grill's customer base shows a higher affinity towards women with an index of 66%. Men segment is overrepresented, with an affinity index of 132. Gen X has an affinity index of 112%, while Gen Y shows 105%, indicating higher representation within Naf Naf Grill's customer base. Gen Z is under-indexed with 61%.