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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Zippy's performance in the United States and how they change over time
See what factors influence Zippy's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zippy's' competitors in the United States
An analysis of Zippy's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Zippy's is in the lower 42% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Zippy's market performance is in the lower 42%, indicating a below average market standing. This suggests that Zippy's captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Brasão Brazilian Steakhouse, Jeff Ruby's Steakhouse, YOHE SUSHI & SEAFOOD, JJ Fish & Chicken, Versailles Restaurant Cuban Cuisine, and The Jalapeno Tree.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Zippy's overall customer satisfaction is 72%, a decrease of 7.2 percentage points year-over-year. This indicates a decline in customer happiness. CSAT in Hawaii is 73% and in Nevada is 71%, both showing a decrease. The CSAT dynamic data shows fluctuations between 69.82% and 75.68% during the reporting period.
Average check reflects spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions to boost profitability.
Zippy's overall average check is $22.80, a 5% decrease year-over-year, suggesting customers are spending less per visit. The average check in Nevada is $26.80, while in Hawaii it is $21.40. The average check dynamic data shows fluctuations between $22.03 and $23.68 during the reporting period.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Zippy's has 22 outlets in Hawaii and 3 in Nevada. This shows a strong presence in Hawaii, with a smaller footprint in Nevada. The distribution of outlets reflects the brand's market focus and expansion strategy.
Identifying competitors helps understand market dynamics and benchmark performance. Analyzing cross-visitation reveals customer preferences and competitive positioning.
Zippy's top competitors based on customer cross-visitation are McDonald's (17.57%), Jack in the Box (6.76%), Starbucks (5.41%), Raising Cane's Chicken Fingers (4.86%), and Taco Bell (4.59%). This indicates that customers who visit Zippy's also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Zippy's traffic workload varies throughout the day, with peak traffic occurring around 7 PM (76.22%). Traffic starts to increase at 6 AM (27.09%), rises steadily through the morning and afternoon, and declines after 9 PM (71.57%). The lowest traffic is between midnight and 5 AM (0%).
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns, enhancing engagement and brand resonance.
Zippy's customer base shows a higher affinity among women (68%) and men (130%). Among generations, Gen X is at 100%, Gen Y is at 101%, and Gen Z is at 49%. This suggests that Zippy's is more popular among men and Gen Y, while Gen Z is under-indexed.