Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Romania and how they change over time
See what factors influence McDonald's performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Romania
An analysis of McDonald's' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 88, placing it in the top 12% of brands in Romania's Cafe & Restaurants industry. This indicates a strong market presence. Performance peers in the adjacent percentile range include Caru' cu bere, Starbucks, and Hanu' lui Manuc.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's main competitors in Romania, based on customer cross-visitation, are KFC (4.29%), Starbucks (3.84%), Luca (3.51%), Mesopotamia (2.97%), and 5 To Go (2.60%). This highlights the brands that McDonald's customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Romania experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (68.99%). Traffic is lowest between 1:00 and 6:00. This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
McDonald's in Romania shows a high affinity with women (index 75) and Gen X (index 121), indicating these segments are overrepresented among its customers. Gen Y (index 91) and Gen Z (index 69) are underrepresented, suggesting opportunities for targeted campaigns.