Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Romania and how they change over time
See what factors influence McDonald's performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Romania
An analysis of McDonald's' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Romania's Cafe & Restaurants industry with a market performance percentile of 91. This indicates a strong competitive standing. Performance peers include Casa Frieda and Starbucks.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting revenue and long-term business success.
McDonald's overall customer satisfaction in Romania is 35%, a decrease of 4.1 percentage points year-over-year. Galați shows the highest CSAT at 65% with a growth of 7.2 percentage points. Sălaj shows 63% with a growth of 15.5 percentage points.
Average check reveals spending habits, informing pricing strategies and menu optimization to boost revenue and customer value.
The average check for McDonald's in Romania varies by county. Brăila has the highest average check at 87.6 RON. The overall average check dynamic shows a fluctuation between 55.50 RON and 57.45 RON.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential across regions.
McDonald's has varying outlet counts across Romanian counties. Timiș leads with 6 outlets. Ilfov and Iași each have 5 outlets. Prahova, Constanța, Cluj and Brașov each have 4 outlets.
Competitor analysis identifies key rivals and customer preferences, guiding strategies to enhance market position and customer loyalty.
McDonald's customers in Romania also frequently visit KFC (5.16% cross-visitation) and Starbucks (3.96% cross-visitation). Other competitors include Mesopotamia, Luca and 5 To Go.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
McDonald's in Romania experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 19:00 (69.65). Traffic is significantly lower during early morning hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
McDonald's customer base in Romania shows a higher affinity among men (122 index) compared to women (73 index). Gen X shows the highest affinity (129 index), while Gen Z is under-indexed (62 index).