Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Romania and how they change over time
See what factors influence McDonald's performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Romania
An analysis of McDonald's' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's in Romania holds a leading market position with a 99th percentile, indicating it outperforms most competitors. Peers such as Hanu' lui Manuc, Caru' cu bere, FRYDAY, Starbucks, Casa Frieda and KFC share a similar high-performance range.
Customer Satisfaction (CSAT) reflects brand perception and loyalty. Tracking CSAT helps identify areas for improvement to enhance customer retention.
McDonald's overall CSAT in Romania is 35%, a decrease of 3.9 percentage points year-over-year. Sălaj shows the highest CSAT at 65% with a growth of 16.7pp, while Brăila has a CSAT of 53% with a decrease of 6.2pp. The CSAT increased from 31.38% to 38.71% between May and July 2025.
Average Check tracks customer spending per visit, crucial for revenue analysis and understanding purchasing behavior in Cafe & Restaurants.
The overall average check for McDonald's in Romania is 56.4 RON, an increase of 8.2% year-over-year. Brăila leads with an average check of 87.6 RON. The average check increased from 56.19 RON to 57.45 RON between May and July 2025.
Number of Outlets indicates market presence and accessibility. Expansion strategies are guided by outlet distribution across regions in Cafe & Restaurants.
McDonald's has varying outlet distribution across Romania. Ilfov and Timiș have the highest number of outlets at 5 each. Iași, Prahova, Cluj, Constanța and Brașov each have 4 outlets.
Understanding key competitors and customer cross-visitation aids in strategic positioning and competitive advantage in the Cafe & Restaurants sector.
The top competitors for McDonald's in Romania, based on cross-visitation, are KFC (5.15%), Starbucks (4.04%), Mesopotamia (2.92%), Luca (2.42%), and 5 To Go (2.12%). This indicates shared customer interest.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand effectively in Cafe & Restaurants.
McDonald's in Romania experiences peak traffic between 11 AM and 8 PM, with the highest workload observed between 6 PM and 8 PM (63.02% to 68.23%). Traffic is lowest during the early morning hours (1 AM to 5 AM).
Consumer segment analysis by Gender and Generation informs targeted marketing, improving engagement and positioning strategies for Cafe & Restaurants.
McDonald's in Romania shows high affinity with women (73%) and men (119%). Gen X is over-represented (129%), while Gen Y (95%) and Gen Z (62%) are under-represented, indicating generational preferences.
