Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Romania and how they change over time
See what factors influence KFC performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Romania
An analysis of KFC' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference, crucial for strategic decision-making.
KFC in Romania holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry. This percentile indicates a strong competitive position, suggesting significant customer preference and brand recognition compared to its peers like FRYDAY, Hanu' lui Manuc, McDonald's, Caru' cu bere, Starbucks and Casa Frieda.
Customer satisfaction is key to loyalty and repeat business. Monitoring CSAT helps understand customer perception and identify areas for service improvement.
KFC in Romania demonstrates strong customer satisfaction with an overall CSAT of 83%, a significant 23.4 percentage point increase year-over-year. Giurgiu leads with 98%, followed by Suceava (95%) and Maramureș (94%). Monthly CSAT remained consistently high, ranging from 81.59 to 83.44, showing stable customer satisfaction levels.
Average check reflects customer spending per visit, impacting revenue. Tracking changes informs pricing strategies and assesses menu appeal.
KFC in Romania sees an average check of 72.7 RON, a 17.9% increase year-over-year, suggesting customers are spending more per visit. Sălaj has the highest average check at 135 RON. Average check varied monthly, from 68.93 RON to 74.97 RON, indicating slight fluctuations in customer spending habits.
Outlet count indicates market presence and accessibility. Changes reflect expansion or contraction, influencing market share and brand reach.
KFC's outlet distribution in Romania shows a strong presence in Prahova and Timiș, each with 5 outlets. Dolj and Sibiu each have 4 outlets. Several counties, including Argeș, Arad, Hunedoara, Buzău, Constanța, and Bihor, each have 3 outlets, indicating a widespread but varied coverage across the country.
Understanding competitors and customer visitation patterns is crucial for strategic positioning and identifying opportunities for differentiation.
KFC's main competitors in Romania, based on customer cross-visitation, are McDonald's (12.01%), Spartan (4.84%), Pizza Hut (4.21%), Burger King (3.94%), and Starbucks (3.58%). This indicates that a significant portion of KFC customers also visit these establishments, highlighting direct competition for customer traffic and preferences.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing downtime.
KFC in Romania experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 1 PM (62.67) and 6 PM (61.09). Traffic is significantly lower during early morning hours, with the lowest workload at 3 AM (0.65). This data informs staffing and operational strategies.
Understanding consumer segments enables targeted marketing, tailored products, and improved engagement, maximizing ROI by addressing specific needs.
KFC's customer base in Romania is composed of Women and Men. Gen Z exhibits the highest affinity (145), Gen Y with 107, while Gen X is under-indexed at 74, suggesting that Gen Z customers are overrepresented among KFC patrons, relative to the average consumer.