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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Romania and how they change over time
See what factors influence KFC performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Romania
An analysis of KFC' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Romania holds a leading market position, ranking in the top 1% of brands. This indicates a strong competitive advantage and high customer preference compared to peers like Taverna Sârbului, McDonald's, and Caru' cu bere, which are positioned lower.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and capture market share.
McDonald's is the top competitor for KFC in Romania, with a cross-visitation rate of 8.55%. Starbucks, Burger King, Popeyes Louisiana Kitchen, and Pizza Hut also attract KFC customers, with cross-visitation rates of 5.92%, 4.68%, 4.60%, and 4.44% respectively.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
KFC in Romania experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring between 5 PM and 6 PM (61.78% and 63.42%). Traffic is lowest in the early morning hours, indicating the need for adjusted staffing levels.
Understanding consumer segments enables targeted marketing. Tailoring campaigns to specific demographics maximizes engagement and ROI.
KFC's customer base in Romania shows a high affinity towards women (97) and men (103). Gen Z is overrepresented (176), while Gen X (80) and Gen Y (95) are underrepresented, suggesting targeted marketing opportunities.