Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mesopotamia performance in the Romania and how they change over time
See what factors influence Mesopotamia performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mesopotamia' competitors in the Romania
An analysis of Mesopotamia' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mesopotamia is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
Mesopotamia holds a leading position in Romania's Cafe & Restaurants industry with a 99th percentile market performance. This indicates that Mesopotamia outperforms most competitors in attracting customers. Peers include Leon Gourmet Bakery, 5 To Go, Pescăruș, Nor Sky Casual Restaurant, Zireto Caffe, and Sera Eden.
Customer satisfaction reflects customer happiness, affecting loyalty and brand perception, driving growth and positive reviews.
Mesopotamia's overall customer satisfaction (CSAT) is 59%, with a 3.6pp increase year-over-year. Timiș county has the highest CSAT at 76%, followed by Bihor (73%) and Arad (71%). Iași and Brașov both scored 58%. The CSAT trend shows fluctuations between May and July 2025.
Average check is crucial for revenue insights. It shows how much customers spend, aiding pricing and sales strategies.
The overall average check for Mesopotamia is 64.2 RON, a 17.2% increase year-over-year. Constanța has the highest average check at 95.3 RON. Arad follows with 79.2 RON. Prahova, Bacău, and Alba average check are 71.8 RON, 65.3 RON and 63.8 RON, respectively. Average check increased between May and July 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market presence across locations.
Mesopotamia has multiple outlets across Romania, with Prahova leading at 5 outlets. Bihor has 4 outlets, while Timiș has 3. Bacău, Sibiu, Arad, Constanța, Cluj, Dolj and Iași each have 2 outlets. This distribution reflects strategic market presence.
Understanding competitors reveals market dynamics, informing differentiation strategies for attracting and retaining customers.
Mesopotamia's top competitors, based on customer cross-visitation, are McDonald's (16.74%), KFC (6.39%), Burger King (2.64%), Tucano Coffee (2.20%), and FRYDAY (2.20%). This highlights the fast-food and coffee segments as key areas of competition.
Traffic workload analysis helps optimize staffing and resource allocation, improving customer experience and operational efficiency.
Mesopotamia experiences peak traffic workload between 10 AM and 9 PM, with the highest activity around 6 PM. Traffic is minimal during the early morning hours (12 AM to 8 AM), indicating a need for adjusted staffing levels throughout the day.
Consumer segment data enables targeted marketing. Understanding demographics helps tailor strategies and improve customer engagement.
Mesopotamia's customer base shows high affinity towards women (75%), while men are overrepresented (118%). Gen X shows significant overrepresentation (139%), while Gen Y (91%) and Gen Z (79%) are underrepresented, suggesting a stronger appeal to older demographics.